Creator Success Manager

Overview

Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services.

Later is founded on two success stories that began in 2014:
Mavrck, the influencer marketing solution (now Later Influence™), and Later, the social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business with a shared vision: to enable the world to make a living with their creativity. We are trusted by the top social platforms, with partnerships and integrations with Meta, Tik Tok, Linked In, You Tube, and Pinterest.

We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

The Sr.
Creator Success Manager is responsible for maintaining, growing and retaining relationships with Mavely’s top influencers, with a focus on MVP and agency creators in the social commerce space. You will manage a book of creators, offering best-in-class client experience.

By working directly on the Creator Success Team you will stay up to date with industry trends that result in potential opportunities for your influencers to monetize. Your goal is to increase the revenue of your book of creators through strengthening relationships, identifying growth opportunities, encouraging new product adoption, enhancing brand diversification, strategizing with creators directly to achieve individual and departmental GMV and retention specific KPI goals.

An important part of your role is to act as the influencer’s voice internally; working cross-functionally with departments like Product Development, Campaigns, and Marketing to provide real-time feedback to improve our Influencers user experience. Our Influencers are in a variety of stages in their influencer journey, you must have the adaptability to coach to all levels.

You will be consultative in your approach, acting as a coach to offer suggestions and recommendations to improve Influencer performance and optimize their earnings on the Mavely platform through quarterly business reviews, communicating upcoming brand campaigns, and data-driven strategy sessions. With a sales and service mindset, you will grow and retain Mavely’s top tier creators.

Strong knowledge and understanding of the affiliate marketing space is required.

• Manage, grow, and retain Tier 1 (top 25%) Managed Creators including creators part of the MVP Program.
• Strengthen and maintain relationships with existing Mavely influencers to grow and retain their business
• Proactively schedule calls with your managed creators providing tailored data and insights to influencers
• Identify growth opportunities within your book of creators to increase sales and drive revenue to hit individual, team and company KPI specific GMV and retention goals.
• Communicate influencer feedback to the appropriate internal Mavely teams for to better our Influencers experience
• Monitor creator account health and work in collaboration on retention strategies
• Troubleshoot and problem solving when applicable and respond to both internal and external communication in a timely manner
• Share best practices (not limited to) social media coaching, driving affiliate sales, campaign strategy to encourage influencers growth
• Staying on top of trends, identify areas for Influencer education and work in partnership to develop appropriate materials
• Pull, interpret, analyze and relay creator sales data internally and externally to key stakeholders with the purpose of achieving tracked monthly, quarterly and annual KPI…