Manager, Consumer PR; FIJI Water

Overview

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. Ranked No. 1 on the 2025 PEOPLE® Companies That Care list and one of Fortune® magazine’s “100 Best Companies to Work For” in the U.S., The Wonderful Company is continually recognized for its dedication to the well-being of its workforce, their communities, and the planet.

We are looking for a Manager, Consumer Public Relations for FIJI Water to showcase the brand’s unique story and iconic positioning as the nation’s number one premium imported bottled water with consumers, media, influencers, and other key audiences.

As the day-to-day PR lead for FIJI Water, the Manager partners closely with internal marketing teams and cross-functional departments to lead strategic external communications, partnerships, and events. The role oversees high-investment activations to maximize media visibility, provide strategic direction, cultivate creative ideas, drive social engagement, and identify and negotiate brand partnerships, ensuring flawless execution, while helping shape FIJI Water’s integrated and evolving communications approach as Earth’s Finest Water.

The Manager reports to the Director, Consumer Public Relations and will manage junior team members.

This position is based in our West Los Angeles, CA office and follows a hybrid schedule
, with in-office work Monday through Wednesday and the flexibility to work remotely on Thursday and Friday.

This role requires flexibility to work non-traditional hours, as many events take place in the evenings and on weekends, with up to 25% travel to support and lead events.

• Guide the strategic development and execution of integrated public relations plans for FIJI Water
• Identify, negotiate and coordinate logistics for event sponsor ships, collaborations and partnerships that elevate the brand
• Serve as a brand spokesperson/representative, staffing branded events, high profile award shows and red carpet events, national and regional trade shows, media tours, sampling programs and more
• Lead efforts to integrate the brand into pop-culture moments and identify out-of-the-box creative ideas through strategic product placement, VIP collaborations, brand partnerships, and integrations
• Drive consumer and trade media relations efforts, including developing messaging and press releases, and cultivating media relationships
• Oversee the organic social strategy for FIJI Water to help showcase the lifestyle, people and philanthropy behind the brand
• Oversee the continued development, evolution and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential taste makers
• Deliver presentations to internal teams and external stakeholders, leveraging persuasive communication skills to drive strategic decisions and advance the organization’s goals
• Prepare weekly, seasonal and quarterly result reports and coverage highlights for an executive audience
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
• Lead, coach, and support the professional development of junior team members while ensuring strong execution
• Manage third party vendors and agencies as needed
• Manage client budgets

• At least 5-8 years of communications experience, preferably supporting consumer brands within CPG, entertainment, lifestyle, or luxury, in an agency and/or corporate environment
• Prior experience supporting entertainment, red carpet, or other high-profile events preferred
• Proven media relations experience with the ability to secure meaningful, on-brand coverage
• Strong understanding of social media platforms and their role in consumer public relations
• Working knowledge of standard public relations tools, including Muck Rack, PR Newswire or Business wire, media monitoring services, and Microsoft Office
• Ability to ideate, negotiate, coordinate, and confidently execute events and partnerships with minimal oversight
• Strong…