Associate Marketing Manager, Softgoods

Overview

Associate Marketing Manager, Softgoods | Los Angeles, CA - Hybrid

At Wilson, we are here to empower every human to live like an athlete. Passion. Creativity. Integrity. Teamwork. Ambition. Innovation. These are the qualities that have made Wilson Sporting Goods Co. the number one sports equipment brand in the world. We come together to win, grow, and celebrate. We all play for Team Wilson. We all have a role to play within our organization and are working towards the same goal.

One team, one dream.

We believe that being an athlete isn’t something you do, it’s who you are. It’s a universal code of conduct, a way of seeing the world and how you show up every day. We seek out diverse voices and welcome all perspectives. Our team is composed of individuals with unique backgrounds, points of view and experiences. These perspectives create a rich and diverse culture in which we learn from one another through empathy and inclusion.

Evolving the sports world and being the best partner for players, athletes, and our community is no small task. We are continually looking to add enthusiastic, ambitious, team-first individuals who desire to make a difference —and who love to help others win. Together, we will create a better world through sport. Join us.

The Associate Marketing Manager, Softgoods will support the development and execution of marketing strategies that drive growth, cultural relevance, and consumer engagement for the US softgoods business. This role blends brand marketing, athlete/KOL engagement, and product storytelling to bring tennis collections to life across performance, lifestyle, and cultural touchpoints. The position partners closely with merchandising, product, sports marketing, creative, and digital teams to amplify impact across channels.

Specific responsibilities include, but are not limited to:

• Help bring Tier 2 and 3 seasonal collections and key franchise products to the US market by supporting end-to-end launch planning, including product messaging, go-to-market timelines, deliverables briefs in coordination with creative, digital, and retail teams.
• Support apparel product seeding initiatives for activations, creators, and cultural taste makers to drive visibility and credibility.
• Assist in the management of KOL and influencer relationships, including identification, briefing, product allocation, and performance tracking in collaboration with social lead.
• Assist in management of apparel product copy development and implementation, helping manage timely deliveries and alignment across merchandise and marketing.
• Support footwear product marketing on key initiatives annually.
• Help track campaign performance, seeding impact, and consumer insights to inform future marketing strategies.
• Monitor competitive, cultural, and sport-specific trends within tennis and performance apparel to help identify growth opportunities.
• Provide ad hoc marketing project management support across multiple initiatives, including prioritization, workflow coordination, status updates, and problem-solving to keep projects on track.

This position requires a completed Bachelor’s degree in Marketing, Business, or a related field, and 2–4 years of marketing experience, preferably in apparel, sports, fashion, or consumer goods

Other qualifications include:

• Strong interest in tennis culture, performance apparel, and athlete-led storytelling
• Experience or exposure to influencer/KOL marketing, product seeding, or sports marketing a plus
• Strong organizational skills with the ability to manage multiple projects simultaneously
• Analytical mindset and comfort working with performance metrics and insights

What We'll Provide

A reasonable estimate of the pay range is $75,000 - $85,000 per year at the time of this posting. Within the range, individual pay is determined by factors such as job-related skills, relevant experience, education, and/or training.

Please note that the range details reflect the base pay only and does not include our competitive bonus program.

Los Angeles, like Wilson Sportswear, is at the intersection of sport, fashion, and culture. Join us on this exciting adventure. We offer an open, collaborative, work environment with best-in-class amenities and perks, including:

• Medical, dental and vision
• Pre-tax transit discounts
• 401(k) with company match
• Life insurance
• Paid maternity/paternity leave
• Professional development opportunities
• Volunteering programs
• Team building outings
• Discounts on Wilson and Amer Sports products
• Summer hours
• Company-sponsored sports leagues/teams
• Fun, active company outings around major sports events

Wilson Sporting Goods Co. is an equal opportunity employer. Qualified applicants will be considered without regard to race, color, religion, gender, national origin, age, sexual orientation, gender identity, gender expression, protected veteran status, disability, or any other legally protected characteristics.