Product Marketing Manager

Overview

Compensation: $150,000 - $170,000 / year
Department: Brand Marketing
Location: Los Angeles HQ

Description

About SKIMS Beauty SKIMS Beauty is where innovation meets the community. As part of the SKIMS ecosystem, we are building a modern beauty brand rooted in inclusivity, creativity, and high standards. Our teams work collaboratively, move fast, and care deeply—about the products we create, the community we serve, and the way we build together.

We are seeking a Product Marketing Manager to own product positioning, messaging, and go-to-market strategy for SKIMS Beauty’s growing portfolio—ensuring every product launch is strategically framed, flawlessly executed, and deeply resonant with our customer.

The Product Marketing Manager will serve as the voice of the product to the market and the voice of the consumer back to the product teams. This role is responsible for defining positioning, messaging, refining and launching strategy across the product lifecycle, partnering closely with Product Development, Brand, Creative, PR, E-commerce, and Retail.

This is a highly cross-functional role that drives alignment between innovation, storytelling, and commercial execution.

• Develop clear, differentiated positioning and messaging for each product and category.
• Translate technical product features into compelling consumer benefits and brand stories.
• Own product naming, claims framing, and core launch narratives.

• Lead go-to-market strategy for all product launches across digital, retail, and wholesale.
• Build integrated launch plans in partnership with Brand, PR, Influencer, Retail, and E-commerce.
• Own launch briefs, timelines, and cross-functional alignment.

• Partner closely with Product Development, Packaging, Regulatory, Brand, Creative, and Commercial teams.
• Ensure product readiness across training, tools, content, and selling materials.

• Leverage consumer insights, testing, and market intelligence to inform positioning and roadmap.
• Identify white-space opportunities and competitive differentiation.

• Develop product education, training materials, and selling tools for internal teams and retail partners.
• Lead product knowledge sessions and launch readiness training.

• Track launch performance, adoption, and consumer feedback.
• Use insights to refine messaging, positioning, and future launch strategies.

• 7+ years of product marketing experience in beauty, cosmetics, skincare, or adjacent consumer categories.
• Proven experience leading go-to-market for new product launches.
• Strong understanding of product development life cycles and beauty consumers.
• Excellent storytelling, messaging, and presentation skills.
• Experience working in fast-paced, high-growth brand environments.

• Strategic product storyteller with strong consumer intuition
• Highly cross-functional leader and collaborator
• Strong project management and launch discipline
• Analytical, insight-driven, and commercially minded
• Exceptional written and verbal communication

This is an opportunity to help shape how innovation comes to life for consumers at a formative stage of SKIMS Beauty. As Product Marketing Manager, you will play a central role in turning product excellence into cultural relevance and commercial success.

• Up to 100% Company Paid Healthcare (medical, dental, vision)
• Kind Body Fertility Benefits
• 401(k) savings plan with up to 4% match
• Unlimited PTO
• Full Access to Linked In learning
• Employee Discounts

• Free weekly catered lunch at HQ – M/T/W/Th
• Dog-Friendly office on a Thursday and Friday
• Free Swag Giveaways
• Annual Holiday Party
• Annual Summer Party
• Invitations to pop-ups and other company events
• Complimentary daily office snacks and beverages