Head of Marketing

exists to accelerate our journey back to human. Throughout history, three fundamental forces have determined the trajectory of civilization:
Information (what we know and believe), Innovation (what we build and use), and Community (how we organize and relate). Our mission is to build the definitive platform that empowers the most trusted individuals, creators, to help them succeed across all three.

We use our own technology to find the highest-potential creators wherever they are. We sign them to our integrated system and scale their growth profitably across our core pillars:

• Creator Media:
  Amplifying reach, influence, and trust
• Creator Community:
  Transforming audiences into connected tribes
• Creator Ventures:
  Providing creators with the infrastructure to build and back aligned products and ventures

Creators can enter our ecosystem through any pillar. Each creator is treated as a distinct business unit, with its own identity, roadmap, and commercial objectives. We focus on accelerating their core business while identifying complementary growth opportunities across the rest of the system, so trusted individuals can shape culture, build enduring businesses, and turn audiences into real communities.

1. Mission

Transform  from a collection of high-performing creator assets into a single, disruptive brand and community that compounds cultural influence, commercial power, and long-term trust. The brand must operate independently of Steven Bartlett while strategically benefiting from his cultural equity.

This role is about building, disrupting, and stress-testing a brand engine in real time across Media, Community, Product, and Technology, with clear, provable commercial impact, turning audience reach into owned cultural equity, participation, and measurable growth in revenue, retention, and LTV.

2. Outcomes

1. Brand clarity & coherence

Launch and operationalize a compelling  brand system: positioning, narrative, tone, and visual identity, adopted consistently across all four pillars:
Media, Community, Ventures, and Technology. This positioning must be bold, provocative, and culturally distinctive, not safe, generic, or purely logical.

Success looks like:

• Internal teams, creators, and partners can articulate what  is, who it’s for, and why it exists in one sentence, and say the same thing.
• feels creator-native, trusted, and culturally fluent, not corporate or abstract.
• Deliver a demonstrable shift in brand perception so  is recognized as a standalone cultural and commercial brand, not an extension of a single individual.

2. Commercial impact from brand

Prove that brand is a growth lever, not a cost centre.

This role is directly accountable for commercial outcomes. High-level narratives without performance proof will not be sufficient.

Success looks like:

• Improved conversion rates
• Stronger product and venture launches
• Increased LTV and/or reduced CAC
• Clear attribution between brand activity and revenue outcomes
• Build reporting and decision systems that link brand, community, and culture directly to commercial performance.

3. Cultural relevance & trust

Establish  as a stamp of trust in the creator economy: “If it’s  approved, it’s good for me.”

Success looks like:

• Inbound partnerships from tier-one brands and creators
• Organic creator adoption and advocacy
• Earned media positioning  as a category-defining institution, community-led endorsement, not just paid promotion

4. Audience → community conversion

Design, launch, and own a scalable community engine that converts passive audience reach into active participation, belonging, and long-term economic value. This includes full ownership of events as a core growth, culture, and conversion lever, not a support function

Success looks like:

• Material growth in owned channels (CRM, communities, direct relationships), with clear segmentation and lifecycle ownership
• Repeat engagement, retention, and meaningful peer-to-peer interaction that compounds over time
• A clearly defined and measurable pathway from content → community → events → commerce
• A flagship annual  moment:
• A culturally defining gathering that brings together creators, community members, partners, and the internal team
• Acts as a…