Manager, Digital Strategy Monetization

Overview

Manager, Digital Strategy and Monetization – Remote

The Rundown:
Playfly Sports Properties (PSP) is aiming to reach a $30 million increase in annual digital revenue over the next five years. We are seeking a high-performing Digital Strategy and Monetization Specialist to be a catalyst for this growth. You will serve as a strategic partner to multiple property sales teams, providing expert support and innovative frameworks to generate digital revenue growth.

Your focus will be on driving new sponsorship and advertising revenue by unlocking the full potential of social media, web, mobile apps, lead generation, and email marketing ecosystems.

• Drive incremental revenue growth across assigned university sports properties by accelerating sponsorship and advertising sales across social media, web, mobile, and email platforms through creative pitch ideation, product demos, and continuous sales team training
• Maintain a high-touch rhythm with the sales force through a strategic mix of virtual video collaboration and targeted in-person strategy sessions
• Join the PSP sales team on client calls to provide expertise, address inquiries, and help drive revenue growth for the company
• Manage a comprehensive digital inventory of all local properties while distilling complex post-campaign metrics into actionable "best practice" insights and cross-property success stories
• Function as the primary liaison to university athletic digital teams—partnering with social media managers, content creators, website managers, as well as marketing communication strategists to align goals
• Collaborate directly with university partners and local sales teams to architect and launch first-to-market digital and social media sponsorship opportunities
• Understand and monitor the end-to-end digital activation process, guiding the sales team through every stage of the campaign lifecycle from pitch to execution
• Tackle additional job-related projects and duties as the digital landscape and business needs evolve

• Bachelor’s degree in marketing, digital media, or related field
• 5+ years of professional experience in a digital media or marketing role
• Outstanding partnership and relationship building skills
• Understanding of digital audience metrics (e.g., Google Analytics, social media measurement tools, etc.)
• Excellent communication skills and ability to provide instruction and guidance to individuals who may not have a strong digital acumen
• Strong knowledge of social platforms (i.e., Facebook, Instagram, X, Tik Tok, You Tube, etc.)
• Orientation toward providing excellent client service and following through on requests
• Must be meticulous and can manage multiple projects
• Strong Microsoft Excel and PowerPoint skills

• Travel required for the position, approximately one trip every 1-2 months.

Playfly Sports is the full-service, leading sports marketing and media company that enables brands to engage with sports fans on a local, regional, and national level through scaled linear, digital, and experiential assets. Playfly Sports drives outcome-based solutions into 90-million households via more than 7,800 live U.S. broadcasts of MLB, NBA, and NHL games; and influences sports fans of all ages through the management of college and high school multimedia rights, uniform branding, and high-profile sports sponsorship platforms.

Playfly Sports has the unique ability to partner, innovate, and advance the aspirations of athletes, brands, academic institutions, and sports fans across the U.S. Playfly Sports is Powered by Partnership. Visit Playfly Sports online at

At Playfly, we know that a diverse, equitable, and inclusive company is a more innovative and successful one, but more importantly, we believe it’s just the right thing to do. Through conversations, company initiatives, community events and partnerships, policy changes, data analysis, workshops, and support groups, we are dedicated to creating a workplace where everyone can thrive. We are here for the long haul and to do the meaningful work that creates true institutional change within our workplace,…