Manager, Consumer PR; FIJI Water

Overview

The Wonderful Company is a privately held $6 billion company committed to providing high-quality, healthy brands and helping improve the lives of the people who live and work in the places where we operate. The Wonderful Company is recognized for its dedication to the well-being of its workforce, communities, and the planet." FIJI Water" brand. The Manager, Consumer Public Relations for FIJI Water will showcase the brand’s unique story and iconic positioning to consumers, media, influencers, and other key audiences.

The role is based in West Los Angeles, CA with a hybrid schedule (in office Monday through Wednesday; remote Thursday and Friday). This role requires flexibility to work non-traditional hours and up to 25% travel to support and lead events.

As the day-to-day PR lead for FIJI Water, the Manager partners with internal marketing teams and cross-functional departments to lead strategic external communications, partnerships, and events, overseeing high-investment activations to maximize media visibility and drive social engagement. The Manager will help shape FIJI Water’s integrated communications approach as Earth’s Finest Water and will manage junior team members, reporting to the Director, Consumer Public Relations.

• Guide the strategic development and execution of integrated public relations plans for FIJI Water
• Identify, negotiate and coordinate logistics for event sponsor ships, collaborations and partnerships that elevate the brand
• Serve as a brand spokesperson/representative, staffing branded events, high-profile award shows and red carpet events, national and regional trade shows, media tours, sampling programs and more
• Lead efforts to integrate the brand into pop-culture moments and identify creative ideas through strategic product placement, VIP collaborations, brand partnerships, and integrations
• Drive consumer and trade media relations, including developing messaging and press releases, and cultivating media relationships
• Oversee the organic social strategy for FIJI Water to showcase lifestyle, people and philanthropy behind the brand
• Oversee the continued development and execution of the influencer/celebrity outreach plan, focusing on building lasting relationships with celebrity, cultural and influential taste makers
• Deliver presentations to internal teams and external stakeholders to drive strategic decisions
• Prepare weekly, seasonal and quarterly result reports and coverage highlights for an executive audience
• Collaborate with senior management and brand teams, and work cross-functionally with marketing, advertising, research, and legal teams
• Lead, coach, and support the professional development of junior team members
• Manage third party vendors and agencies as needed
• Manage client budgets

• At least 5-8 years of communications experience, preferably supporting consumer brands within CPG, entertainment, lifestyle, or luxury, in an agency and/or corporate environment
• Prior experience supporting entertainment, red carpet, or other high-profile events preferred
• Proven media relations experience with the ability to secure meaningful, on-brand coverage
• Strong understanding of social media platforms and their role in consumer public relations
• Working knowledge of PR tools (e.g., Muck Rack, PR Newswire/Business wire), media monitoring services, and Microsoft Office
• Ability to ideate, negotiate, coordinate, and execute events and partnerships with minimal oversight
• Strong project management skills with the ability to multitask in a fast-paced environment
• High attention to detail with a track record of accuracy and follow-through
• Strong writing, research, and presentation skills
• Self-motivated, collaborative team player who takes ownership and approaches challenges with a solutions-oriented mindset
• Creative thinker with a passion for pop culture, trends, and the evolving news cycle
• Experience mentoring junior team members preferred
• Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English, Events, or related field

Pay Range: $105,000 - $115,000 and may include a discretionary bonus. Final compensation dependent upon skills &…