Startup & Field Marketing Manager - EMEA

About OpenAI

OpenAI is on a mission to ensure that artificial general intelligence (AGI) benefits all of humanity. Startups across EMEA are at the forefront of this mission—building, experimenting, and scaling new products powered by OpenAI’s platform.

Across the region, founders and builders are using OpenAI to create entirely new categories, reimagine existing industries, and bring AI-powered products to market faster than ever before. Supporting this ecosystem—credibly, responsibly, and at scale—is a core priority for OpenAI.

Like every team at OpenAI, the Marketing team contributes directly to our mission of responsible and widespread AI adoption.

The Startups Marketing function focuses on founders, builders, and early-stage companies—helping them discover, adopt, and scale on OpenAI’s platform. We do this through a combination of field programs, events, content, community initiatives, and ecosystem partnerships.

In EMEA, this work is tightly integrated with regional GTM efforts and delivered in close partnership with Sales, Partnerships, Developer Experience, Product, and Communications teams, while remaining aligned with global startup strategy and messaging.

This role sits at the intersection of startup GTM, field marketing, community, and ecosystem engagement across EMEA.

Reporting to EMEA B2B Marketing leadership, with alignment to the global Startups Marketing team, you will own the regional execution of OpenAI’s startup field marketing strategy—translating global priorities into high-impact, locally relevant programs that drive startup adoption, pipeline support, and long-term ecosystem strength.

This is a role for someone who can move fluidly between strategy and execution—setting direction, building plans, and then rolling up their sleeves to deliver. You will be expected to context-switch effectively between long-term thinking and hands-on execution in a fast-moving, evolving environment.

You will work closely with regional Startup and GTM teams to support pipeline generation and deal acceleration, while also building durable relationships with founders, investors, accelerators, and ecosystem partners. From major third-party moments (such as Slush, Bits & Pretzels, and Web Summit) to owned events, hackathons, and community programs, you will ensure OpenAI shows up credibly, consistently, and with impact across the EMEA startup landscape.

• Own and execute the EMEA startup field marketing strategy in close partnership with regional Startup and GTM teams.

• Translate GTM priorities into programs that drive adoption and measurable business outcomes.

• Balance strategic planning with hands-on execution, context-switching effectively as priorities evolve.

• Act as a key partner to the regional startup team.

• Build and evolve OpenAI’s external startup programs as core engagement channels, owning the value proposition and end-to-end founder experience.

• Plan and execute high-impact startup and investor-focused events across EMEA, including owned events and priority third-party ecosystem moments.

• Design scalable, repeatable program formats and playbooks that can be reused across markets.

• Ensure programs and activations deliver clear business and ecosystem outcomes, not just visibility.

• Build and maintain strong relationships with founders, VCs, accelerators, incubators, and ecosystem organisations across EMEA.

• Partner with ecosystem leaders to build early relationships with high-potential founders.

• Identify and launch new distribution channels to reach builders with differentiated, useful content beyond traditional marketing surfaces.

• Surface ecosystem insights and opportunities back to internal teams.

• Collaborate with ecosystem and technology partners on co-marketing initiatives, joint events, and shared programs.

• Work with Communications to amplify OpenAI’s startup presence and success stories through media, events, and ecosystem moments.

• Partner with startups, founders, and customer marketing to co-create and scale social content that…