Senior Account Executive - Social Media

Job Description | Senior Account Executive - Social Media

The Senior Account Executive - Social Media is responsible for developing and executing comprehensive social media strategies that drive engagement, brand awareness, and advocacy for Lucky Break Public Relations’ (LBPR) clients. The person will play a key role, serving as a client-facing account-day-to-day social point of contact and ensuring alignment with overall public relations/marketing and brand objectives. The ideal candidate is a digital-first thinker with agency experience (required).

A deep understanding of social platforms, audience behavior, content creation, creative direction, and emerging trends is critical to landing this position.

• Account + Client Management
• Serve as a strategic partner to clients and internal team members, ensuring cohesive, integrated storytelling across all channels.
• Lead social media strategy across multiple accounts, aligning efforts with broader PR, marketing, and business goals.
• Mentor junior team members and support a collaborative team culture.
• Establish best practices for social media workflows, tools, and reporting.
• Use analytics to track performance, optimize strategies, and deliver insights tied to KPIs such as engagement, reach, conversion, and ROI.
• Strategy and Planning
• Develop and execute platform-specific social media strategies that support brand and campaign objectives.
• Ensure social efforts complement PR initiatives.
• Concept, plan, and execute creative campaigns that grow community, increase visibility, and deepen brand affinity.
• Stay current on platform trends and competitor activity to guide optimization.
• Content Development and Management
• Oversee strategic content calendars aligned with brand positioning, seasonal trends, and goals.
• Direct content creation to ensure quality, platform relevan ce , and brand alignment.
• Lead creative production from ideation through delivery with designers, videographers, and content creators.
• Identify and maintain consistent brand voice and visual identity across all content.
• Community Engagement
• Lead community engagement to build authentic engagement and audience growth.
• Identify, vet, and manage relationships with influencers and creators to expand reach and impact.
• Create and implement engaging strategies to organically grow followers

• Minimum of 4 years of experience in social media strategy/digital marketing
• Agency experience is mandatory.
• Proven expertise in organic and paid social media, influencer strategy, and visual communications.
• Strong understanding of brand voice and the ability to work within brand guidelines
• Strong ability to lead integrated campaigns across platforms.
• Experience launching and scaling social channels, with platform-specific strategies and content plans.
• Strategic, creative thinker with strong storytelling and brand-building skills.
• Excellent written and verbal communication skills with ability to reach diverse audiences.
• Highly analytical, using insights to inform decisions and optimize performance.
• Strong project management skills with the ability to juggle competing priorities in a fast-paced, deadline-driven environment.
• Highly organized with the ability to meet deadlines across multiple accounts
• Knowledgeable on platform-specific algorithms, evolving social media trends, and best practices.
• Proficient with tools like Hootsuite, Sprout Social, Canva, Adobe Creative Suite, Toast, or similar.
• Knowledge of graphic design and/or video editing tools to support content production and creative direction.