Engagement Manager, Industry Relations & Partnerships - Eyeline

Overview

At Netflix, our mission is to entertain the world. Together, we are writing the next episode - pushing the boundaries of storytelling, global fandom and making the unimaginable a reality. We are a dream team obsessed with the uncomfortable excitement of discovering what happens when you merge creativity, intuition and cutting-edge technology. Come be a part of what’s next.

The Role

The Industry Relations & Partnerships team within Content Operations and Innovation is made up of industry relations and production technology domain experts who are responsible for executing and influencing initiatives that support our pitch to play ecosystem. We are seeking an Engagement Manager, Industry Relations & Partnerships, who is responsible for establishing a comprehensive engagement and marketing strategy across Eyeline s three operational pillars: VFX, Studios, and Labs, and leading programs that support Eyeline’s operational goals and strategies.

This role will be responsible for crafting and executing the marketing and industry engagement strategy focused on positioning our subsidiary brand Eyeline.

• Build strong Collaborative relationships with Executive, Creative, and Research, Software, and Production Leadership to articulate the vision, strategy, business rationale, and capabilities of Eyeline
• Integrate into the Executive teams workflow and be part of packaging Eyeline’s creative talent and innovative technology for a range of audiences:
  Filmmakers, Netflix Executives, Production, Finance, Internal Supervisors and Departments, and others
• Work with Senior Leadership to develop plans to amplify Eyeline’s reputation for innovation, creativity, and storytelling across all media communications and awards campaigns
• Manage content clearances end-to-end: coordinate with internal cross-functional teams and external studios, navigate approval workflows, learn and adhere to each studio’s processes, and maintain rigorous records of usage rights, restrictions, and guidelines for sharing Eyeline’s work externally
• Develop and execute social media strategy across priority platforms (Linked In, X, Instagram and Facebook) with focus on content planning, calendar management, campaign design and performance optimization
• Partner with Netflix Communications leads to prepare senior leaders for media engagements, presentations, and interviews, providing briefing materials, messaging and logistical support as needed
• Drive Eyeline’s internal storytelling with an internal Monthly newsletter compiling cross-functional updates, showcasing show announcements and completion, awards and Technology highlights and more
• Develop highly creative, effective, and visible media relations and publicity campaigns, maintain regular communication with media and internal stakeholders, and work as the lead media relations liaison for Eyeline
• Stay up to date on industry trends in the VFX, Virtual Production, Technology, and entertainment landscape and translate implications into clear guidance and recommend marketing pivots as needed
• Lead and execute end-to-end industry engagement events—from strategy and programming to logistics, stakeholder management, and on-site operations, to ensure executions meet business goals and are operationally successful.
• Act as a spokesperson for Eyeline at industry events, and help train and prepare executives and other Eyeline employees for engagements with the public and press
• Coordinate and Lead on-site and virtual internal/external tours, events, photo and video shoots, and executive and key stakeholder engagements
• Provide creative direction to editors, graphic designers, and videographers for presentations and video content
• Produce high-quality short-form videos (ex. VFX breakdowns, Making Of, Awards Submissions, Capabilities videos) to be used internally and externally
• Write, copyedit, and manage posts, press releases, website updates, and other announcement materials to ensure quality and consistency in messaging and style

• Senior-level marketing experience within the entertainment, VFX, technology or games industries
• Deep fluency at the intersection of entertainment, technology, and…