Marketing Strategy Specialist

MARKETING STRATEGY SPECIALISTWHAT IS THE OPPORTUNITY?

The Marketing Strategy Specialist will help develop, execute, and monitor marketing programs across a variety of channels. Responsibilities will include researching the market, analyzing trends to help develop marketing strategy for the various lines of business at City National, and provide overall support on how to best reach key target markets. The Marketing Strategy Specialist will report directly to the Marketing Strategy manager and work collaboratively with the broader Marketing Strategy team on special projects as assigned.

• Develop, implement, and track marketing strategy campaigns and programs.
• Accountable for key project tasks in Adobe Workfront on behalf of Marketing Strategy team, including but not limited to the development of the Business Requirement Document (BRD), ongoing check-ins with the Product, Sales, and Marketing project teams, supply approved Product disclosures, monitor the production of the project and maintain awareness of project risks.
• Assist Marketing Strategy Managers in managing integrated marketing campaigns across offline and online channels.
• Conduct market research and analyze trends to identify new marketing opportunities.
• Support the Marketing Strategy team with marketing activities in various areas, including integrated campaigns and sponsor ships/event planning.
• Assist with analyses of marketing data, including campaign metrics, conversion rates, and online traffic in order to improve future marketing strategies and campaigns. This includes in-campaign and post campaign communications.
• Collaborate with other internal marketing and corporate communication teams to help develop and monitor strategic marketing initiatives.
• Liaise with all key stakeholders to guarantee adequate planning, execution and monitoring of marketing activities.
• Manage special projects for the Marketing Strategy team.
• Ensure consistency of Marketing Strategy branding to enterprise City National brand.
• Adhere to Marketing Process and 1
  
  LOD requirements.
• Ensure that all City National products, financial solutions and services are provided ethically and with integrity in a manner that is consistent with the client-first culture and values embodied in City National's PRIDE statement.

Required Qualifications

• Bachelor's Degree or equivalent
• Minimum 3 years working in banking or relevant industry experience
• Minimum 3 years of experience in a professional or corporate Marketing role

Additional Qualifications

• Bachelor’s degree preferred in business administration, marketing, communications, or a related field
• Strong knowledge of various marketing and analytics tools such as Adobe and Google Analytics, CRM systems (e.g. Salesforce), and content management platforms
• Excellent analytical skills and a knack for data analysis
• Strong written and verbal communication skills
• Skilled in writing and editing content with an attention to detail
• Strong prioritization, organization, and project management skills

Compensation

Starting base salary:$60,500 - $104,500 per year. Exact compensation may vary based on skills, experience, and location. This job is eligible for bonus and/or commissions.

Benefits and Perks

• Comprehensive healthcare coverage, including Medical, Dental and Vision plans, available the first of the month following start date
• Generous 401(k) company matching contribution
• Career Development through Tuition Reimbursement and other internal upskilling and training resources
• Valued Time Away benefits including vacation, sick and volunteer time
• Specialized health and family planning benefits including fertility benefits, and cancer, diabetes and musculoskeletal support programs
• Career Mobility support from a dedicated recruitment team
• Colleague Resource Groups to support networking and community engagement

Get a more detailed look at our Benefits and Perks.

Since day one we've always gone further than the competition to help our clients, colleagues and communities flourish. City National Bank was founded in 1954 by entrepreneurs for entrepreneurs and that legacy of integrity, community and unparalleled…