Marketing Program Manager

Marketing Program Manager

Location:

Los Angeles, CA (Hybrid)

Compensation: $110,000-$135,000

About the Role

The Marketing Program Manager is a high-impact, senior individual contributor responsible for driving complex, global marketing initiatives from strategy through execution. This role goes beyond traditional project coordination-it requires a problem solver, self-starter, and go‑getter with a strong marketing mindset who can independently translate ambiguous business goals into structured, executable programs that deliver measurable results.

Serving as the operational engine of the marketing organization, this role partners closely with Commercial Marketing, Product Marketing, Brand, Regional Marketing, Sales Enablement, and external agencies to ensure alignment, momentum, and accountability across fast‑moving initiatives. While this is a Manager-level role with no direct reports, it carries significant ownership, decision‑making authority, and cross‑functional influence.

This position is ideal for someone who thrives in a dynamic environment, anticipates challenges before they arise, and brings both strategic thinking and hands‑on execution to every program.

Key Responsibilities

Program Leadership & Ownership

* Own end‑to‑end planning, execution, delivery, and reporting for global marketing programs including product launches, integrated campaigns, and creative initiatives

* Translate high‑level marketing and business strategy into detailed, actionable program plans, timelines, milestones, and resource requirements

* Independently manage scope, priorities, risks, dependencies, and trade‑offs across multiple concurrent initiatives

* Act as the primary point of accountability for complex, cross‑functional marketing programs

* Proactively identify issues, remove blockers, and drive decisions to keep programs on track

Strategic Execution & Delivery

* Lead initiatives from intake and briefing through execution, launch, optimization, and post‑launch analysis

* Develop and own creative briefs, launch plans, execution roadmaps, status reporting, and retrospectives

* Coordinate and influence work across internal teams (Product, Commercial, Brand, Regional Marketing, Sales Enablement) and external agencies

* Ensure brand consistency, quality standards, and business alignment across all deliverables

Marketing Operations & Process Excellence

* Own and continuously improve marketing project management workflows, tools, and operating standards

* Establish scalable, repeatable processes that support speed, quality, and global consistency

* Drive adoption and best practices for project management, collaboration, and digital asset management tools

* Serve as a subject‑matter expert on marketing operations, advising leadership on process improvements

Reporting, Insights & Communication

* Deliver clear, executive‑ready updates highlighting progress, risks, dependencies, and outcomes

* Own campaign performance reporting, KPI tracking, dashboards, and post‑launch insights

* Partner with marketing leadership to improve planning accuracy, forecasting, and prioritization

* Use data and insights to continuously improve program effectiveness

Leadership Without Authority

* Operate as a trusted partner to marketing leadership and senior stakeholders

* Influence cross‑functional teams and drive accountability without direct reporting lines

* Mentor and support junior project or program managers as the team scales

* Model ownership, urgency, and high execution standards across the marketing organization

Required Qualifications

* Bachelor's degree or equivalent practical experience

* 6-9+ years of experience in marketing program management, project management, or marketing operations

* Proven success owning and delivering complex, global marketing campaigns and product launches

* Strong marketing acumen with the ability to connect execution to business impact

* Demonstrated ability to operate autonomously, solve problems proactively, and thrive in ambiguity

* Deep understanding of project management methodologies (Agile, Scrum, Waterfall, or hybrid)

* Exceptional organizational, communication, and stakeholder management skills

* Experience balancing…