Senior Client Partner, Social Commerce

About the Job

The Senior Client Partner, Social Commerce role sits at the intersection of strategy, finance, merchandising, and execution. You are the fractional CMO for a portfolio of social commerce clients and responsible for aligning Tik Tok Shop, affiliate operations, shoppable media, and paid social investment to business outcomes, contribution margin, and GMV targets.

This role requires deep mastery of Tik Tok Shop mechanics, including creator ecosystem dynamics, merchandising, offer strategy, affiliate incentives, storefront optimization, buyer psychology, and live shopping. It also requires fluency in business economics such as reading a P&L, forecasting demand, modeling contribution margin, understanding pricing and merchandising constraints, and partnering with brand operators on inventory and unit economics.

You will lead cross-functional teams spanning media, influencer, creative, operations, and analytics to build strategies that scale profitably and sustainably.

• Act as the strategic growth partner for clients, understanding their P&L, unit economics, merchandising, pricing, contribution margin, and inventory constraints.
• Develop full-funnel social commerce strategies across Tik Tok Shop, affiliates, shoppable video, live shopping, and paid social.
• Build forecasts, proformas, GMV scenarios, and contribution margin models to guide investment decisions and manage risk.
• Align social commerce planning with broader brand marketing, media, and merchandising calendars.

• Exceed GMV, margin, and customer growth goals by designing integrated commerce strategies across shop management, creators and affiliates, catalog and merchandising, paid amplification, and live.
• Own strategic partner communications such as weekly calls, QBRs, and planning sessions while influencing client buy-in and strategic direction.
• Translate Tik Tok Shop category dynamics, shopper behaviors, and platform levers into actionable strategies that support brand growth from cold start to maturity.

• Partner with affiliate and creator teams to recruit, activate, and scale creators and affiliates aligned to margin, product economics, and performance goals.
• Design incentive structures, seeding programs, and offer strategies that drive velocity and lifecycle performance on Shop.

• Serve as the connective tissue between media, creators, shop operations, analytics, and external stakeholders.
• Support our Business Development team with auditing prospective new clients.
• Ensure execution ladders up to commercial and business goals, not only channel-specific performance metrics.
• Coordinate merchandising, promotional, and product launch moments across internal and external teams.
• Understand how Tik Tok Shop fits within a broader omnichannel marketing ecosystem and how it interacts with DTC, retail, affiliate, and paid media.
• Demonstrate working knowledge of Google, Meta, and Tik Tok ad platforms, including how paid media influences demand, velocity, and incremental GMV.
• Connect creator and affiliate ecosystems to paid amplification, merchandising strategy, and product economics.
• Recognize differences in attribution, measurement, and incrementality across marketplace commerce and DTC.
• Translate learnings across channels to improve both Shop GMV and broader customer acquisition performance.

• Use advanced measurement tools and platform analytics to diagnose performance drivers.
• Produce insights that are rooted in economic impact rather than surface-level metrics.
• Identify revenue opportunities and surface ways to improve contribution margin and unit economics.

• Stay ahead of Tik Tok Shop evolution, platform incentives, creator economy trends, AI innovation, and broader commerce shifts.
• Mentor junior operators and level up internal social commerce capabilities.

• 7+ years in a client-facing digital marketing, commerce strategy, or growth role (agency, marketplace, platform, DTC brand, or consulting).
• Deep Tik Tok Shop and social commerce fluency, ideally with direct experience scaling a brand from cold start through growth phases.
• Strong financial literacy including the ability to read a P&L, model forecasts, and make decisions based on margin, unit economics, and payback.
• Experience with creators and affiliates and an understanding of how incentives, pricing, and merchandising influence performance.
• Proven ability to influence senior stakeholders and drive business outcomes rather than surface-level campaign results.
• Exceptional strategic communication skills, including the ability to distill complexity for founders, operators, and C-suite audiences.
• Advanced Excel or Sheets skills for scenario modeling and forecasting.
• Challenger mindset, curious, analytical, and commercially oriented.

• Experience managing GMV, marketplace, or retail…