Marketing Assistant Manager Ecommerce Chinese

Marketing Strategy & Execution

• Assist in developing and executing integrated marketing plans across digital, event, and in-store channels.
• Oversee event planning and execution for national trade shows, roadshows, and promotional activations.
• Supervise and support junior marketing staff or interns as needed in day-to-day marketing operations.

• Manage company presence across digital E‑commerce platforms, including website and social media (Instagram, Rednote, Facebook, etc.). Review and approve marketing materials and promotional content for brand consistency and accuracy.
• Coordinate content capture (photos/videos) at events to support storytelling and digital engagement.

• Collaborate with sales teams to plan campaigns and support key account promotions.
• Analyze customer feedback, event ROI, and campaign metrics to improve future initiatives.
• Support in preparing sales kits, product samples, and presentation decks for meetings or events.

• Monitor industry trends, competitor activity, and consumer behavior to provide insights to Sales and R&D teams.
• Lead or support product tastings and sensory panels; provide feedback on flavor profile, packaging, and positioning.
• Maintain competitor benchmarking documents and prepare periodic market reports.

• Coordinate logistics for promotional events, including equipment, sample inventory, and transportation.
• Communicate with external vendors for event support, branded collateral, and product shipment.
• Maintain event calendars and marketing budget trackers; ensure on-time and on-budget execution.

• Bachelor's degree in Business, Marketing preferred
• Bilingual in English and Mandarin required
• Minimum 3–4 years of E-commerce experience in the CPG or food industry preferred
• Working knowledge of sales cycles according to customer types (retailers, wholesalers, food services, etc.); prior experience with Asian Ethnic retailers and wholesalers preferred
• Self-driven and proactive with excellent presentation, written, and verbal communication skills
• Excellent presentation, written and verbal communication skills
• Ability to organize and prioritize in a fast-paced environment
• Ability and willingness to travel domestically and/or internationally as needed
• Valid driver's license and clean driving record
• Proficient in Google Apps, MS Office Suite, etc.
• Compensation:
  Pay range $70,000–$90,000 per year, includes performance bonus
• Onsite 5 days a week, Monday – Friday