Institutional Marketing Lead

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The Institutional Marketing Lead is responsible for leading and executing the marketing strategy for Capital Group’s institutional business across various client segments, including private-sector employers (corporate), public-sector entities, not-for-profit organizations, insurance companies, and asset pools such as pension and defined contribution plans. This role will partner with Institutional Sales leadership and Product, lead a team of Institutional Marketers, and drive brand positioning, client engagement, and business growth through an integrated institutional marketing strategy across content, events, digital, and analytics.

• Strategic Leadership:
  • Develop and implement an institutional marketing strategy aligned with business objectives and our Long-Term Strategic Plan.
  • Partner with sales leadership to create segment-specific strategies for key institutional audiences (e.g., public pensions).
  • Build and enhance the brand presence of the institutional business.
  • Provide global connectivity for Institutional marketing by coordinating and collaborating with the Europe and Asia marketing teams.
• Campaign & Content Development:
  • Own the institutional content strategy, including thought leadership, integration of product marketing, and client communications.
  • Lead the creation and execution of integrated marketing campaigns across digital, sales materials, social media, and in-person channels.
• Client Engagement & Events:
  • Design and manage the client journey across touchpoints, including events and webinars.
  • Collaborate with the Events team to deliver high-impact experiences for institutional clients.
• Team & Stakeholder Management:
  • Lead and mentor a team of marketing professionals across digital, content, analytics, and events functions.
  • Work cross-functionally with Sales, Product, and Asset Class Services to ensure cohesive messaging and client‑centric delivery.
• Analytics & Optimization:
  • Define KPIs and oversee performance measurement of marketing initiatives.
  • Use data‑driven insights to refine strategies, improve ROI, and enhance client experience.
  • Ensure content creation and distribution processes are streamlined, leveraging technology and aligned with sales and client expectations.

• 10+ years of experience in institutional marketing within asset management or financial services.
• Proven track record of leading high‑performing marketing teams and delivering strategic campaigns.
• Deep understanding of institutional client segments and investment products.
• Strong analytical, communication, and stakeholder management skills.
• Expertise in digital marketing, content strategy, and client analytics.
• Familiarity with marketing technologies (e.g., CRM, marketing automation).
• Able to navigate complex regulatory environments and ensure compliance in marketing communications.
• Proactive engagement with Institutional leadership, bringing innovation and creativity and driving the agenda for Institutional marketing.
• Intellectual curiosity, deep understanding of audience insights, and analytical skills for high complexity.
• Ability to collaborate and develop/maintain working relationships inside and outside the marketing function.
• Ability to set vision for the team and develop and coach marketing associates across levels.
• Bachelor's degree in Marketing, Business, Finance, or related field; MBA preferred.

Southern California Base Salary Range: $178,847–$304,040. New York Base Salary Range: $189,603–$322,325.

In addition to a highly competitive base salary, per plan guidelines, restrictions and vesting requirements, you also will be eligible for an individual annual performance bonus, plus Capital’s annual profitability bonus plus a retirement plan where Capital contributes 15% of your eligible earnings.

You can learn more about our compensation and benefits here.

Temporary positions in Canada and the United States are excluded from the above compensation and benefit plans.

We are an equal opportunity employer, which means we comply with all federal, state and local laws that prohibit discrimination when making all decisions about employment. As equal opportunity employers, our policies prohibit unlawful discrimination on the basis of race, religion, color, national origin, ancestry, sex (including gender and gender identity), pregnancy, childbirth and related medical conditions, age, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, citizenship status, AIDS/HIV status, political activities or affiliations, military or veteran status, status as a victim of domestic violence, assault or stalking or any other characteristic protected by federal, state or local law.