Campaign Operations Lead

The Tik Tok LIVE team’s mission is to work hand-in-hand with creators & influencers, creator networks / agencies, and partnership organizations to create an environment that brings communities together in real time to create meaningful and interactive connections around the globe. We are looking for passionate and talented people to join the LIVE Operations team and support in our mission to inspire creativity and bring joy.

The LIVE Operations team is obsessed with everything to do with Tik Tok LIVE. From content strategy, monetization, gifting, LIVE features, data analysis, creating campaigns and ensuring a fun and safe space for all of our LIVE users.

• Lead the planning and execution of US campaigns and driving revenue growth.
• Utilize data analytics tools to monitor campaign performance metrics and derive actionable insights to enhance both supply side and demand side engagement and optimize future campaigns.
• Conduct strategic analysis to identify trends and opportunities within the campaign landscape, informing decision‑making and content strategy.
• Manage campaign budgets, timelines, and resources to ensure optimal operational efficiency, Handle post‑campaign evaluation and feedback collection to improve future live campaigns, emphasizing data‑driven decisions.
• Oversee the deployment of technology and product solutions that enhance engagement and campaign quality, including mechanisms for capturing and showcasing content.
• Provide leadership and direction to the campaigns team, ensuring high‑performance standards and professional development.
• Collaborate with cross‑functional teams, including marketing, frontline operations, and revenue product teams, to develop campaign concepts and strategies, with a strong focus on integrating user‑generated content.
• Foster relationships with vendors, partners, and sponsors to enhance campaign offerings and outreach.
• Ensure compliance with all relevant regulations and company policies related to live campaigns.

• 5 years of experience in relevant working experience like Campaign, UG,
• Operations, Marketing with at least 2 years in a leadership role.

• Proven experience managing campaigns and experience in large‑scale offline events.
• Strong project management skills, with the ability to juggle multiple tasks and priorities.
• Excellent communication and interpersonal skills, with a knack for team collaboration.
• Proficiency in data analytics and strategic analysis tools.
• Problem‑solving mindset and the ability to remain calm under pressure.

• Highly dedicated and consistently strives for innovation, continually seeking breakthroughs in work.
• Demonstrated experience in coordinating and managing relationships with external marketing agencies.
• Strategic thinker with a proactive approach to problem‑solving and decision‑making in a fast‑paced environment.
• Possesses extensive local market resources, proficient in social media marketing and entertainment marketing.

Tik Tok