Senior Marketing Manager

It’s an exciting time to be ’ve been turning insight into impact since 1999, and in our next era of trailblazing measurement innovation, we’re writing the playbook for the future of content and media measurement.

As a global leader in measuring and understanding consumer behaviors, we are committed to ensuring fairness across the ecosystem. Our measurement and data capabilities enable insights, connection and impact for brands of every shape and size.

Comscore’s Marketing team plays a pivotal role in bridging customer needs with our cutting-edge measurement solutions. We’re looking for a Senior Marketing Manager to elevate our brand through compelling storytelling, content creation, and market positioning. In this role, you’ll craft high-impact messaging, develop thought leadership content, and collaborate across teams to amplify Comscore’s voice in the industry.

• Collaborative Ideation:Support marketing teams in the brainstorming, execution, and review of high-level projects and serve as a source of truth for brand stance and capabilities
• Decrypt the Market:Work closely with research team to collect, analyze, and interpret data to provide actionable insights related to audience behavior, and market trends
• Champion Growth:Identify opportunities for growth, optimization, and amplification of the brand message across digital, social and live activation channels
• Brand Building: Influence the evolution of our in-market messaging through the development of new collateral and updating of existing marketing materials
• Market Consistency:Partner with product / marketing teams to ensure consistency in messaging and positioning when it comes to product launches and campaign development
• Project Prioritization:Size and prioritize major growth initiatives, partnering internally and externally on alignment and timing
• Message Amplification:Deliver materials for product launches and updates through effective communication and education with the sales team and incorporation into outgoing materials
• Brand Visualization:Effectively communicate complicated industry topics with simplicity through the creation of visual forward training and market facing materials
• Storytelling & Messaging
  :
  Develop and lead Comscore’s storytelling approach, crafting compelling, relevant messaging to support branding and lead generation initiatives.
• Content Creation
  :
  Oversee the creation of high-quality content, including blogs, guides, white papers, and other thought leadership pieces that resonate with our target audience and position Comscore as an industry leader.
• Cross-Functional Collaboration
  :
  Work closely with product marketing, sales, and account management teams to align messaging and drive cohesive marketing strategies that support overall business objectives.

• Experience
  : 5+ years of experience in sales/brand/product marketing, or a related field.
• Programmatic Understanding
  :
  Must have experience in programmatic advertising or ad tech, with a solid understanding of industry dynamics and terminology.
• Proven Track Record
  :
  Demonstrated success in executing and optimizing branding campaigns.
• Content & Storytelling
  :
  Strong writing and storytelling skills with experience creating compelling content that engages and educates audiences.
• Data-Driven
  :
  Strong analytical skills, with experience measuring and optimizing marketing performance based on data insights.
• Project Management
  :
  Ability to manage multiple projects simultaneously and work effectively in a fast-paced environment.
• Collaboration
  :
  Excellent communication and collaboration skills, with experience working cross-functionally to achieve shared goals.
• Self-Starter Mindset
  :
  Must be highly self‑motivated, capable of working independently, and comfortable thriving in a remote‑first environment alongside a dispersed team.
• Education
  :
  Bachelor’s degree in Marketing, Business, Communications, or a related field (or equivalent experience)
• Compensation
  : $125,000 – $145,000;
  Commensurate with experience

AtComscore, we’re pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence.…