Associate Director, Brand Marketing

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None of this work is possible without the incredible people behind it. We're a mission-based company that invests in an inclusive culture, so we can innovate together and ensure everyone has the space to grow, thrive, and belong.

And starting right now, we want to do all that with you.

Work Location/

Schedule:

Hybrid from LA HQ

The Role:
Associate Director of Brand Marketing

Reformation is seeking a strategic, data-driven, and creative Associate Director of Brand Marketing to lead and execute high-impact marketing initiatives that drive core business and international expansion. This role will oversee brand storytelling from concept to execution, working cross-functionally to ensure our values and creative voice are consistently reflected in campaigns, social content, and market launches. This individual will collaborate with PR, VIP, Experiential, Retail, and Marketing Operations Leads to bring campaigns to life.

This position will report directly to the Senior Director of Brand Marketing.

What You’ll Do:

• Lead development and execution of 360° brand campaigns — from seasonal storytelling to core product initiatives — ensuring cohesive creative, media, and social integration.
• Partner with creative, product, merchandising, and eCommerce teams to bring core product stories (e.g., bestsellers, hero silhouettes, sustainability innovations) to life across channels.
• Build and maintain a clear, consistent brand voice that resonates globally while adapting to local nuances in priority markets.

• Develop and lead go-to-market strategies for international growth, with a focus on the UK, Canada, and France.
• Partner with eCommerce, PR, and retail teams to ensure integrated launch plans and localized messaging.
• Monitor and analyze regional performance, applying insights to refine strategy and optimize future campaigns.

• Oversee global social media strategy, ensuring organic content ladders up to larger brand narratives and performance goals.
• Drive innovation in social storytelling and community engagement to deepen connection with new and existing audiences.
• Partner closely with creative, PR, performance marketing, and merchandising leads to align product priorities and amplify impact across marketing and sales channels.
• Manage brand marketing budgets, timelines, and KPIs with precision and accountability.

What You’ll Need:

• Bachelor's degree in related field
• Minimum of 7 years of aligned brand marketing experience
• Strong attention to detail, organizational and project management skills
• Deep experience with integrated campaign development, social media strategy, and global brand building.
• Comfortable navigating creative, analytical, and commercial goals at once.
• Excited by international growth — and familiar with the nuances of marketing in the UK, Canada, and France.
• Self-starter who is comfortable in a team-oriented environment where collaboration is expected and independent ownership is critical
• Ability to self-direct, balance multiple responsibilities and flex to changing business needs
• Exceptional written and verbal communication skills
• Experience with budget management and forecasting
• Must be able to work in a fast-paced environment with smart, creative and focused colleagues

Compensation:

At Reformation, we believe in transparency and equity when it comes to compensation. For this role, the anticipated base salary range is $115,000 - $135,000 + 10% eligibility
, depending on a variety of factors, including but not limited to relevant experience, skills, qualifications, and internal compensation equity.

This role may also be eligible for an annual discretionary bonus based on a range of factors, including company performance, department goals, and individual contributions. Bonus amounts and eligibility are not guaranteed and are determined at the company’s discretion.

Please note that compensation decisions are made thoughtfully and may vary from the listed range to reflect individual circumstances and evolving business needs. Our total rewards package also includes benefits, perks, and opportunities for growth…