Senior Marketing Operations Manager

SENIOR MARKETING OPERATIONS MANAGER

Madhappy is a clothing brand for a community of optimists. Born in Los Angeles in 2017, the brand has built itself around an optimistic ideology, expressed through apparel, events, and experimental retail spaces around the world. Madhappy writes Local Optimist magazine, supports research and awareness in mental health through Madhappy Foundation.

We are looking to hire a full-time Senior Marketing Operations Manager for Madhappy.

In this role, you will serve as the central operational lead across all marketing initiatives, bringing clarity, structure, and accountability to how campaigns, collaborations, and launches come to life across channels This role has two direct reports and acts as the connective tissue between Creative, Marketing, Product, Retail, Community, and external partners. While deeply collaborative with creative teams, this role is operationally driven—focused on timelines, systems, approvals, budgets, and cross‑functional execution  Senior Marketing Operations Manager ensures that big ideas move through the organization cleanly, launches land on time, and every channel is aligned against a single source of truth.

You must be based in or willing to move to Los Angeles to be considered for this position.

• Lead and manage our Community Manager + In‑House Photo Team providing clear direction, prioritization and accountability
• Establish best‑in‑class operational standards for planning, execution, and cross‑functional communication

• Own end‑to‑end marketing timelines for all major campaigns, collection releases, and collaborations
• Lead the GTM process across all channels, partnering closely with channel owners (social, email/SMS, paid media, e‑commerce, PR, retail, community)
• Collaborate with Creative Producer, Apparel Production, and Design team to manage timelines for sample readiness, asset availability, and production milestones
• Ensure all apparel release and marketing launches are fully aligned across digital, retail, IRL, and partner touchpoints

• Manage asset approvals with internal creative leadership and external collaborators, licensors, and brand partners
• Own cross‑functional asset consistency across all marketing channels
• Oversee asset trafficking, version control, and final delivery across all platforms
• Create and distribute marketing rollout decks and internal GTM plans to ensure clarity and alignment across teams

• Partner with broader marketing team and producer to manage the day‑to‑day macro budget
• Track spend across campaigns, vendors, and channels, ensuring budgets are adhered to and communicated clearly
• Surface risks, tradeoffs, and resourcing needs proactively

• Own the operational framework for all influencer seeding initiatives across Madhappy, planning + placing apparel buys for all initiatives in tandem with the buying team
• Partner closely with the Community Manager to plan, schedule, and execute seeding moments in alignment with campaign timelines and GTM strategy
• Oversee cross‑functional coordination between Community, Creative, Production, and Logistics to ensure seeding initiatives are timely, on‑brand, and operationally sound
• Manage approval flows for seeded talent, product drops, and partner gifting moments
• Ensure consistent tracking, reporting, and post‑campaign analysis of seeding efforts to inform future planning
• Act as the escalation point for risks, delays, or misalignment related to seeding execution

• Lead the operational planning and execution framework for all marketing events, retail activations, and brand moments
• Own timelines, budgets, approvals, and cross‑functional coordination for events in partnership with the Community Manager, Retail, Creative, and Partnerships teams
• Ensure events are fully integrated into broader marketing calendars and campaign narratives
• Oversee vendor coordination, collateral asset delivery, staffing needs, and run‑of‑show planning
• Manage internal and external…