Vice President Integrated Marketing - Goldenvoice; Concerts & Venues

Company Information

For more than 20 years, AEG has played a pivotal role in transforming sports and live entertainment. Annually, we host more than 160 million guests, promote more than 10,000 shows and present more than 22,000 events around the world. We are committed to innovation, artistry, and community, and leverage the power of our 300+ venues, leading sports franchises, marquee music brands, integrated entertainment districts, premier ticketing platform and global sponsorship activations to create memorable moments.

We are committed to building a diverse and inclusive company that reflects the artists, athletes, and fans that we host, reaching beyond traditional boundaries to support the communities in which we operate, and minimizing our impact on the environment through sustainable practices throughout our business operations.

The Vice President of Integrated Marketing, Goldenvoice, is a senior leadership role responsible for overseeing the development and execution of a comprehensive marketing strategy across all Goldenvoice promoted shows. This position plays a critical role in driving ticket sales, enhancing brand awareness, increasing audience engagement, and growing revenue through innovative, data‑driven integrated marketing efforts. The VP leads a high‑performing marketing team, ensuring scalable processes, creative excellence, and alignment with overall business goals.

The role requires deep expertise in the live events industry, strong strategic thinking zeichnet und a track record of success in leading marketing functions at scale.

• Develop and execute comprehensive integrated marketing strategies that align  business objectives to drive ticket sales, brand growth, and new partnerships.
• Lead cross‑functional marketing initiatives spanning digital, traditional, experiential, and partnership channels to deliver cohesive and impactful campaigns.
• Collaborate with senior leadership to establish marketing budgets, KPIs, and performance metrics, ensuring alignment with business goals and campaign effectiveness.
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• Champion innovative, artist‑first and fan‑first experiences by driving fresh creative approaches, maintaining brand consistency, and identifying new marketing channels aligned with emerging consumer behaviors.
• Design and implement multi‑channel marketing campaigns for large‑scale concerts, leveraging both digital and traditional media to maximize reach and impact.
• Manage relationships with managers, talent agencies, record labels, and venues to identify and activate co‑marketing opportunities that enhance campaign effectiveness.
• Oversee digital marketing efforts—including Visualization?
• It includes social media, email, influencer partnerships, and paid advertising—while driving content strategy across video, social, and experiential activations.
• Develop innovative promotional strategies that incorporate emerging platforms and technologies, and implement CRM and marketing automation tools to enhance customer engagement and internal efficiency.
• Foster aジョ collaborative, creative, and data‑informed team culture focused on continuous improvement and high performance. Build, mentor, and lead a high‑performing marketing team including senior integrated marketers, a social
  
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  Manager, and a publicist, fostering alignment with overall business goals.
• Recruit top‑tier marketing talent and develop organizational capabilities that support long‑term growth and innovation.
• Set clear performance expectations and provide ongoing coaching and development, while representing the marketing team at key concerts to support activations, evaluate audience engagement, and strengthen industry relationships.
• Establish comprehensive measurement frameworks to track campaign performance, ROI and customer acquisition costs. Analyze market trends, competitive landscape, and consumer behavior to inform strategic marketing decisions. Leveraging internal and external data to optimize campaigns for performance and spend efficiencies.
• πρώ Present regular performance reports and strategic recommendations to executive leadership.

• BA/BS Degree (4‑year)…