Associate Director, Marketing - Human Re-Sources

Overview

Associate Director, Marketing - Human Re-Sources role at Sony Music Entertainment. The position involves leading and executing marketing initiatives for Human Re-Sources and its artists, with a focus on social media, digital campaigns, and strategic partnerships.

• Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists.
• Write and edit marketing content (ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals).
• Collaborate with A&R, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media, and marketing roll outs, driving fan engagement.
• Align with department leads to ensure cohesive marketing plans with timely approvals.
• Cultivate promotional relationships with brand agencies, PR and non-profit organizations relevant to the artist roster; advise on best practices in the digital landscape and research innovative tools and agencies.
• Oversee creation of digital media and marketing materials, liaising with management for approvals to move campaigns forward.
• Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, socials, and visual channels.
• Review audience data, growth analytics, marketing tactics, and dashboards to inform best practices and artist development.

• Bachelor's degree or equivalent practical experience.
• 4-6 years of experience in strategic artist and brand development at a marketing, music, or entertainment company.
• Strong communication skills with a proven track record of presenting vision and roadmap; able to work cross-functionally, build relationships, and influence managers.
• Ability to develop strategic plans and execute them with quantitative modeling, strategic thinking, and sound business judgment.
• Experience presenting to executives and senior leadership.
• Strong project management skills, end-to-end thinking, ability to manage long-term and multiple projects, and lead teams.

• An inclusive, collaborative global community and opportunities to channel your passion daily.
• A modern office environment that fosters productivity, creativity, and teamwork.
• Resources such as the Counsel of Equity & Progressive Action (CEPA) to advance fair and inclusive spaces.
• Comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K with employer matching.
• Voluntary benefits like identity protection, mental health resources, fertility coverage, paid leave for childbirth or bonding, caregiver leave, and other family support programs.
• Investment in professional growth and development.
• Opportunities to contribute to progress and innovation within the organization.
• Time off for a winter recess.

The Orchard is committed to equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by law. California-based applicants have certain rights under California law. See our California Recruitment Privacy Policy for details.

The anticipated annual base salary does not include other compensation components; actual base salary offered depends on factors including qualifications, experience, skills, and location.

California Pay Range
$85,000—$95,000 USD

• Seniority level:
  Mid-Senior level
• Employment type:
  
  Full-time
• Job function:
  Marketing and Sales