Director, Social Media

Our Mission

Launched in 2012, Tinder® revolutionized how people meet, growing from 1 match to one billion matches in just two years. This rapid growth demonstrates its ability to fulfill a fundamental human need: real connection. Today, the app has been downloaded over 630 million times, leading to over 97 billion matches, serving approximately 50 million users per month in 190 countries and 45+ languages - a scale unmatched by any other app in the category.

In 2024, Tinder won four Effie Awards for its first‑ever global brand campaign, “It Starts with a Swipe”™

We work hand‑in‑hand, building Tinder for our members. We succeed together when we work collaboratively across functions, teams, and time zones, and think outside the box to achieve our company vision and mission.

We take accountability and strive to make a positive impact in all aspects of our business, through ownership, innovation, and a commitment to excellence.

We cultivate a culture where it’s safe to take risks. We seek out input, share honest feedback, celebrate our wins, and learn from our mistakes in order to continue improving.

We’re problem solvers, focusing on how to best move forward when faced with obstacles. We don’t dwell on the past or on the issues at hand, but instead look at how to stay agile and overcome hurdles to achieve our goals.

We are intentional about building a workplace that reflects the rich diversity of our members. By leveraging different perspectives and other ways of thinking, we build better experiences for our members and our team.

Will lead the vision, strategy, and execution of Tinder’s global social presence across Tik Tok, Instagram, You Tube and emerging platforms. You’ll oversee a team responsible for content, community management, and influencer. This role is ideal for someone who can operate like a founder of Social at Tinder – building systems, setting standards, and driving cultural relevance. You’ll bring a “start‑from‑scratch” mentality while thriving in a high‑growth, high‑visibility environment.

• Develop and own Tinder’s global social media strategy, grounded in cultural relevance, platform expertise, consumer insights, and business goals.
• Rebuild and reinvent Tinder’s social presence with a fresh POV, modern brand voice, and platform‑specific identities.
• Build frameworks for content planning, trend forecasting, calendars, workflows, and measurement.

• Lead the creation of thumb‑stopping, conversation‑driving social content across all platforms.
• Partner closely with Brand, Media, and Product Marketing to ensure social reinforces brand storytelling and campaign moments.
• Oversee creator collaborations, influencer strategy, and social‑first partnerships.

$225,000 - $245,000 a year

The salary range for this position is $225,000 - $245,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job‑related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary range is reflective of a position based in XXX. This salary will be subject to a geographic adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting.

At Tinder, we don’t just accept difference, we celebrate it. We strive to build a workplace that reflects the rich diversity of our members around the world, and we value unique perspectives and backgrounds. Even if you don’t meet all the listed qualifications, we invite you to apply and show us how your skills could transfer. Tinder is proud to be an equal opportunity workplace where we welcome people of all sexes, gender identities, races, ethnicities, disabilities, and other lived experiences.

Learn more here:

If you require reasonable accommodation to complete a job application, pre‑employment testing, or a job interview or to otherwise participate in the hiring process, please speak to your Talent Acquisition Partner directly.

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