VP of Marketing; Defense Tech​/Robotics

Vice President of Marketing (Drone Technology)

Location: Los Angeles, CA (Hybrid)

Division: Marketing & Growth Strategy

Search Partner: Peskind Executive Search

Our confidential client, a leading innovator in secure wireless communications for mission‑critical robotics, defense technology, and advanced wireless systems, is seeking a Senior Director / Vice President of Marketing to lead their global marketing strategy.

This is a pivotal, hands‑on leadership role that combines strategic vision with operational excellence — building and scaling a world‑class marketing organization that strengthens brand presence, accelerates pipeline growth, and drives measurable revenue across global markets.

The selected executive will report directly to the CEO and serve as a key member of the leadership team.

Marketing Strategy & Leadership

• Define and execute an integrated marketing strategy aligned with company growth goals and product roadmap.
• Build a scalable, metrics‑driven marketing organization balancing near‑term demand generation with long‑term brand leadership.
• Partner with Sales, Product, and Business Development teams to align go‑to‑market strategy and execution.

Brand & Market Positioning

• Elevate the brand as a category leader in secure wireless and advanced connectivity solutions.
• Develop unified messaging and storytelling across digital, product, PR, and event channels.
• Serve as a visible brand ambassador at key industry conferences and media engagements.

Demand Generation & Sales Enablement

• Architect a data‑driven demand generation engine that fuels consistent pipeline and revenue growth.
• Drive account‑based marketing programs targeting strategic verticals and enterprise accounts.
• Align closely with Sales to enhance lead conversion, opportunity creation, and marketing automation workflows.

Product & Partner Marketing

• Lead go‑to‑market planning for new product launches and emerging technologies.
• Translate technical capabilities into customer‑centric value propositions.
• Develop co‑marketing initiatives with ecosystem and channel partners to expand market reach.

Team Development & Culture

• Build, mentor, and scale a high‑performing marketing team grounded in creativity, accountability, and collaboration.
• Implement repeatable systems and tools for growth, measurement, and performance optimization.
• Foster a culture of innovation and continuous improvement.

Performance & Analytics

• Establish KPIs and OKRs that measure marketing’s direct impact on revenue, pipeline health, and brand awareness.
• Leverage analytics and insights to optimize budget allocation and maximize ROI.

• 10–15 years of progressive B2B marketing experience, including 5+ years in a senior leadership role.
• Proven track record of scaling marketing at growth‑stage or mid‑size technology companies.
• Domain expertise in Defense Tech, Robotics, Wireless Communications, or adjacent sectors.
• Deep proficiency in product marketing, demand generation, and brand development.
• Exceptional communicator who can simplify complex technologies and inspire internal/external audiences.
• Analytical, hands‑on leader comfortable in a fast‑paced, entrepreneurial environment.

Preferred Experience

• Exposure to government or defense procurement ecosystems.
• Experience in venture‑backed or high‑growth technology environments.
• Strong background in account‑based and enterprise go‑to‑market programs.

• Competitive base salary and performance‑based incentives (TBD)
• Comprehensive medical, dental, and vision coverage
• Supplemental benefits including life, short‑ and long‑term disability
• Monthly fitness/gym stipend