Associate Director, Video Partnerships

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award‑winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. Clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e‑commerce, retail, hospitality, food and beverage, fashion and beauty.

The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at

The Associate Director, Video Partnerships is a high‑level client team specialist role at Initiative, requiring strong leadership and managerial skills. The role involves deep knowledge of the video space and available media research and systems, the ability to juggle multiple tasks at one time, and negotiating media partnerships. The Associate Director helps to lead the strategic direction and is tasked with being a marketing partner for the clients.

The Associate Director is an expert on client’s business and within the agency.

• Client
  • Collaborate with Comms Design, Analytics and Client Advice and Management to ensure alignment with and delivery against client KPI’s
  • Interact positively with clients to gain their trust and demonstrate value
  • Identify synergistic and/or targeted opportunities on an on‑going basis for clients to further drive their business
• Internal
  • Ability to work in a team environment that promotes collaboration
  • Accountable for video plan output timeliness, accuracy, and overall excellence
  • Instrumental in managing client’s media investment; responsible for smooth running of day‑to‑day activities
  • Direct staff in the day‑to‑day activities of their group(s)
  • Plans, directs, supervises, and coordinates work activities of subordinates and handles all personnel requirements for immediate staff including training and development
  • Primary contact for Strategy, Comms Design and Analytics groups
  • Inspire while leading by example in developing, motivating, mentoring and coaching their team
  • Ensure that all direct reports master the skills and organizational savvy required for advancement
  • Adept at communicating effectively across all levels
  • Provide partner selection recommendation and justification designed to deliver on client KPI’s using the most sophisticated use of data and analytics, via multi‑faceted, cross‑channel strategic partnerships, while delivering maximum strategic value and efficiency
  • Develop processes and manage team to ensure superior in‑flight stewardship, optimization, delivery and (cross‑platform) post‑analysis – but also able to free up more time for creative approaches to each client’s business
  • Resolve major issues with media partners
  • Prepare and deliver proposals to various audiences
• Commercial
  • Provide Partnerships support for various New Business pitches including costs exercises
  • Support and collaborate with all MB SBU’s for maximum effectiveness and seamless integration onto client business
  • Support MAGNA aggregate negotiations across appropriate channels

• National broadcast media buying experience required with a demonstrated solid technical and negotiating skills
• Experience writing and delivering presentations
• Understanding of the principles of marketing and advertising, as well as an understanding of media concepts and terms, creative and budget requirements
• Solid understanding of media data sources in terms of what is measured, the method, and information reported
• Fluent in mathematical concepts with an ability to translate data into well‑articulated ideas
• Knowledge of all media types
• Solid understanding of research tools
• Knowledge of buying, planning, client presentation and reporting
• Superior written and verbal communication and…