Digital Marketing Manager

We’re looking for a Digital Marketing Manager to join our Los Angeles team. This role leads the strategy, execution, and optimization of Heaven Mayhem’s core digital growth channels — including paid media, email and SMS, and onsite merchandising — with a focus on driving acquisition, retention, and website performance.

Sitting at the center of the digital ecosystem, the Digital Marketing Manager partners closely with Creative & Content, E-Commerce, and external partners to bring campaigns to life across paid, CRM, and onsite experiences. This role blends data-driven strategic channel thinking with hands-on execution to deliver measurable growth while maintaining a refined, consistent brand experience across all customer touchpoints.

• Own the strategy, execution, and optimization of assigned digital channels — paid media, email/SMS, and onsite merchandising — in alignment with broader brand and marketing direction.
• Translate campaign objectives and briefs into clear channel-level plans that drive acquisition, engagement, and conversion.
• Continuously analyze channel performance, identifying optimization opportunities and executing improvements against defined KPIs.
• Report on channel performance, insights, and recommendations to inform future execution.

• Execute campaigns across paid, CRM, and website in alignment with the centralized marketing calendar and campaign strategy.
• Manage day-to-day coordination for launches, promotions, and key moments across owned digital channels, ensuring accuracy, timeliness, and consistency.
• Partner with Creative and Content teams to brief channel needs, manage approvals, and ensure assets are optimized for performance and placement.

• Own creative execution and deliverables for our Paid Ads, in partnership with our Creative Strategist
• Partner with our Ad Agency to monitor performance and continually optimize performance
• Partner with agencies and internal stakeholders to optimize campaigns and deliver against ROAS, acquisition, and efficiency goals.

• Manage campaign planning, segmentation, and deployment for email and SMS programs.
• Own the CRM calendar ensuring campaigns align with key promotions, launches, and retention goals.
• Maintain high executional quality — including QA, testing, and deliverability.
• Leverage data and insights to refine lifecycle journeys and improve customer engagement, conversion, and retention.
• Own website execution — including onsite updates, campaign setup, and promotional merchandising.
• Optimize homepage, landing pages, and product merchandising for engagement and conversion.
• Monitor site analytics and performance metrics, identifying opportunities to improve UX, conversion, and content effectiveness.
• Ensure product launches, offers, and creative assets are accurately represented and launched on time.

• 5+ years of experience in digital marketing, growth, or performance marketing within a modern DTC fashion, accessories, jewelry, or lifestyle brand.
• Preferred Tools & Platforms:
  Shopify, Klaviyo
• Proven expertise managing and optimizing paid media, email, SMS, and onsite experiences to drive acquisition, retention, and conversion.
• Strong analytical skill set with the ability to interpret performance data, identify opportunities, and translate insights into actionable channel improvements.
• Hands-on experience executing high-quality digital campaigns in close partnership with Creative and Content teams.
• Highly organized with strong project management skills and the ability to manage multiple work streams simultaneously in a fast-paced, entrepreneurial environment.
• Clear, confident communicator with experience collaborating cross-functionally and working with external partners or agencies.
• Detail-oriented with a high bar for execution, accuracy, and quality across all digital touchpoints.

Please send your resume and a brief note outlining your relevant experience to