ECommerce Director, Amazon & DTC

Salary: $150,000 - $180,000 per year + benefits

Industry: Beauty & Cosmetics

Seeking an experienced Director who will be responsible for delivering strategy, performance and sales on Beauty Company’s Amazon brand store along with the brand's owned Direct to Consumer (DTC) channel. This role will set growth strategy for Amazon, along with internal stakeholders and external agency partners, including P&L management, portfolio architecture and marketing initiatives. For DTC, the Director will project manage and optimize UX/UI, product portfolio, growth, retention and marketing campaigns across email, paid advertising, SMS and website content on Ecommerce site.

• Oversee and coordinate with the agency responsible for day-to-day Amazon store operations
• Set clear expectations and performance metrics for the agency, ensuring alignment with company objectives
• Monitor the agency's performance and provide feedback to ensure optimal results
• Develop and implement a comprehensive Amazon sales strategy, both US and International, to achieve revenue and growth targets
• Analyze market trends, consumer behavior, and competitive landscape to inform strategy
• Collaborate with the agency to design and execute Amazon Advertising campaigns
• Monitor and optimize advertising performance to maximize ROI and drive traffic to product listings
• Coordinate promotional activities and deals to drive sales and enhance brand visibility
• Ensure a high-quality customer experience on Amazon by overseeing product reviews, customer feedback, and resolution of issues
• Work with the agency to implement strategies for improving customer satisfaction and addressing any concerns
• Full P&L ownership including tracking and analyzing sales performance metrics, including traffic, conversion rates, revenue and marketing spend
• Develop and implement strategies to optimize product listings, enhance visibility, and increase sales
• Manage inventory levels and coordinate with the agency to ensure stock availability and timely fulfillment
• Strategic planning to grow DTC business
• Set and monitor KPIs for sales, acquisition, retention and EBITDA
• Analyze market trends, customer feedback and competitive landscape
• Develop marketing strategies including email and SMS flows and campaigns along with online advertising for both innovation, core business and tentpole events
• Analyze marketing performance and adjust strategies to improve results
• Write and submit creative briefs for all necessary marketing and PDP materials
• Manage affiliate marketing program and agency to drive incremental revenue

• Built and executed with full P&L ownership and developed models and approaches for investment and measurement
• Proven ability to drive both top and bottom-line results
• Understanding and demonstrated experience managing and growing within the Amazon ecosystem and business
• Experience in holistic growth planning - research, forecasting, planning, execution and performance analysis
• Developed a company's core paid channels, as well as all processes, policies and procedures
• Demonstrated proficiency with multiple channels of paid marketing - SEM, SEO, social, mobile, display, affiliate
• Understanding of attribution with the ability to help lead multi-touch attribution modeling
• Strong analytics capabilities and a deep understanding of data analysis
• Proven ability to coach and grow talent and organizational capabilities