Senior Director of Community and Digital Content Strategy, Core Games

Overview

2K is headquartered in Novato, California and is a wholly owned label of Take-Two Interactive Software, Inc. (NASDAQ: TTWO). Founded in 2005, 2K Games is a global video game company publishing titles developed by influential studios. Our portfolio includes Visual Concepts, Firaxis, Hangar 13, Cat Daddy, Cloud Chamber, 31st Union, HB Studios, and 2K Sports Lab, across multiple genres including sports, shooters, action, role-playing, strategy, casual, and family entertainment.

Our team of engineers, marketers, artists, writers, data scientists, producers, thinkers and doers are the professional publishing stewards of 2K’s portfolio, which includes AAA, sports and entertainment brands such as NBA®️ 2K, Bio Shock®️, Borderlands®️, Mafia, Sid Meier’s Civilization®️, XCOM®️, WWE®️ 2K and WWE®️ Super Card, Top Spin 2K25, and PGA TOUR®️ 2K. At 2K, we pride ourselves on creating an inclusive work environment and encourage all applicants to explore global positions, even if they don’t meet every requirement for the role.

If you’re interested in the job and think you have what it takes to work at 2K, we encourage you to apply.

Reporting to the VP, Integrated Marketing, your mission is to define and lead an always-on community management and digital content strategy that strengthens player engagement, advocacy, and loyalty across all core titles. You will oversee the development of cohesive content ecosystems and community programs that support our brands year-round—beyond launch campaigns—building enduring relationships with players and creators worldwide. The role will be based in our Novato, CA or Culver City, CA offices, with occasional travel to partners and global offices to foster collaboration with local teams.

Build Vibrant Fandoms and Enduring Player Relationships

• Lead The Content Strategy, Community, and Social Teams:
  Guide the digital content, social, community, and creator marketing leads, working as one holistic team within Integrated Marketing and in partnership with Brand leadership of the four Franchise Groups.
• Represent the Voice of the Player:
  Foster deep relationships between players and franchises, influencing product and marketing roadmaps; develop and implement platform-specific global social, community, and creator strategies to increase presence and promote positive sentiment.
• Player-First Approach:
  Partner with Player Insights and Data Analytics to map platform strategies to audience segments, ensuring content resonates and drives engagement; develop and implement platform-specific global social media strategies.
• Growth & Engagement Focus:
  Define clear growth and engagement goals for each platform and track progress for campaigns and evergreen community health; identify emerging trends and platforms.
• Platform Mastery:
  Lead presence across Steam, Instagram, Facebook, X, Tik Tok, Linked In, Twitch, Discord, Reddit, and You Tube.
• Content Innovation:
  Manage the global content development calendar and prioritize platform-exclusive content; educate the organization on the value of social marketing within the marketing funnel.
• Data-Driven Decisions and Reporting:
  Own analytics across social platforms, using insights to inform decisions and drive continuous improvement via testing.
• Organic & Paid Synergy:
  Partner with go-to-market and media teams to develop cohesive organic and paid strategies across digital platforms.
• Cross-Functional Collaboration:
  
  Work with Brand, Go-to-Market, Product, and Creative teams to test platform features aligned with global strategy.
• Team Leadership:
  Develop and scale a team of community managers, social media experts, platform specialists and copywriters; contribute to Integrated Marketing strategies across 2K.

• Integrated Marketing Expertise:
  Deep understanding of community management, social media platforms, audience sentiment and growth tactics; capable of identifying global brand opportunities across social, community and influencers.
• Creator & Influencer Acumen:
  Experience working with influencers to activate campaigns across the game lifecycle.
• Analytical Prowess:
  Ability to set KPIs, analyze data,…