Brand Manager

Company Description

Company Description Wonderful Wines, the premium wine division of The Wonderful Company, unites three iconic wineries —
JUSTIN Vineyards & Winery
, Lewis Cellars
, and Landmark Vineyards — under one visionary umbrella. Known for innovation, entrepreneurial drive, and relentless pursuit of excellence, our mission is to craft extraordinary wines and unforgettable experiences.

From JUSTIN’s Bordeaux-style blends in Paso Robles, to Lewis Cellars’ award-winning Cabernet Sauvignon in Napa Valley, to Landmark’s expressive Sonoma Coast Chardonnay and Pinot Noir — our portfolio showcases the best of California’s wine growing regions. As part of The Wonderful Company — a Fortune Top 100 Place to Work and PEOPLE’s #1 Company That Cares — we’re committed to making a difference for our people, our planet, and our customers.

Under the direction of the Sr. Director of Marketing, the Brand Manager for JUSTIN will play an integral role in developing and refining the consumer marketing strategy for JUSTIN Vineyards & Winery. This role will work cross-functionally with our creative agency and product development teams, collaborating closely on marketing plan development and implementation as well as all new packaging development for these high growth brands.

The manager will work cross functionally with Retail Sales, On Premise Sales, Trade Marketing, PR & Events, Consumer Insights, Logistics, Finance, eCommerce, Hospitality and the Wonderful Agency as well as with multiple external partners and vendors.

This Brand Manager role is essential to shaping the future growth and positioning of the leading luxury Cabernet brand in America — JUSTIN. They act as the connective tissue across Sales, Product Development, Consumer Insights, Creative, Finance, and external partners, ensuring that every initiative—from packaging innovation to integrated marketing campaigns—is aligned with the brands’ vision and grounded in data-driven insights. This role directly influences brand equity, consumer engagement, distribution opportunities, and long-term business performance, making it a pivotal driver of growth within the organization.

This position will be based at our Los Angeles, CA office. We work a hybrid schedule with an in-office requirement Monday-Wednesday and the option to work remotely on Thursday and Friday.

• Lead annual brand planning process. Set brand planning calendar, coordinate cross-functional activities and planning processes, manage timelines, and ensure timely completion of all deliverables. Manage effective execution of marketing plans and campaigns.
• Develop, maintain and consistently communicate compelling brand positions and USPs. Demonstrate discipline in providing creative direction and ensure creative and programming alignment with brands’ target audiences and opportunities.
• Utilize category and consumer insights to identify growth opportunities and drive innovation in product development as well as marketing initiatives.
• Partner with Sales and Consumer Insights & Innovation teams to stay on top of industry activity, trends, and maintain superb knowledge of our category landscapes. Monitor state of business including distribution, brand share, promotional effectiveness, and category trends as well as relevant competitive developments. Analyze data and create strategic recommendations to leadership pertaining to new opportunities.
• Manage new product development initiatives both on the base business and innovation. Project-manage all cross-functional activities to achieve successful, on-time launches, and ensure consistent brand positioning for new item launches.
• Write creative briefs and manage the in-house creative agency’s activities/projects, providing direction for all necessary marketing/creative material produced internally or externally. Ensure consistent creative execution and positioning and development of integrated campaigns
• Develop and manage marketing budget for Brand.
• Build collaborative relationships with Sales, Finance, Operations, Product Development, Hospitality and DTC teams

The ideal candidate is a strategic, insights-driven…