Senior Director, Brand & Consumer Engagement

Join to apply for the Senior Director, Brand & Consumer Engagement role at Thrive Causemetics Inc.

Join to apply for the Senior Director, Brand & Consumer Engagement role at Thrive Causemetics Inc.

In-Office 5 days/week in Playa Vista, CA HQ

In-Office 5 days/week in Playa Vista, CA HQ

Who We Are :

Thrive Causemetics is Bigger Than Beauty:
We are an independent, female-owned beauty brand that creates high-performance vegan cosmetics and supports a community of giving. All of Thrive Causemetics' products are free of parabens and sulfates, in addition to being 100 percent cruelty-free. Through its Bigger Than Beauty program, every product purchased results in a donation to help communities thrive.

Thrive Causemetics is dedicated to fostering a collaborative and cross-functional workplace where everyone’s voice matters. We are committed to being pioneers in creating a culture of wellness. Together, we prioritize a strong work ethic while maintaining a positive, exciting environment where people are passionate about what they do.

Who We Are Looking For:

We are looking for a dynamic Senior Director of Brand Marketing + Consumer Engagement to define and amplify the Thrive Causemetics brand across every consumer touchpoint. In this role, you will be responsible for leading our brand strategy and owning our PR, influencer, and organic social channels to elevate brand awareness, drive cultural relevance, and deepen emotional connection with our community.

This position is ideal for a brand leader who is both visionary and hands-on, with a deep understanding of storytelling, media, and community building in the beauty space. You will lead a high-performing team and collaborate cross-functionally to execute integrated brand campaigns that are bold, authentic, and purpose-led.

What You Will Be Doing:

• Define and lead the brand marketing strategy and calendar, ensuring alignment with product launches, key retail moments, and the Bigger Than Beauty mission.
• Own the 360° brand campaign architecture—including messaging frameworks, go-to-market storytelling, and channel planning—to drive consistency and breakthrough visibility.
• Develop creative briefs and partner with Creative and Product teams to deliver culturally relevant, mission-aligned campaign work.
• Lead the strategic development and execution of brand marketing initiatives that support Thrive Causemetics’ retail expansion, including in-store campaigns, retail media, co-branded launches, and omnichannel messaging.
• Oversee the integrated consumer engagement strategy, including: PR:
  Build and manage press relationships, lead brand storytelling efforts, and secure high-impact coverage in beauty, lifestyle, and purpose-driven media outlets.
• Organic Social:
  Guide content strategy, tone, and platform innovation across Instagram, Tik Tok, You Tube, and emerging channels; ensure authentic engagement and community responsiveness.
• Influencer Marketing:
  Own influencer and brand ambassador programs end-to-end, including casting, content strategy, activations, and performance tracking.
• Drive brand buzz through earned media, social conversation, and influencer amplification—with a keen eye on cultural trends and community moments.
• Monitor and report on KPIs related to awareness, engagement, reach, sentiment, and brand share of voice.
• Build and lead a team of brand, social, and influencer marketers—mentoring for growth and collaboration.
• Partner closely with Creative, Product Development, Ecommerce, CX, and Education to bring the brand to life across all consumer experiences.
• Work in lockstep with Performance Marketing to align messaging, content, and influencer strategies for full-funnel impact.

• 10+ years of experience in brand marketing or communications, including PR, influencer, and social media strategy; beauty industry experience preferred.
• Proven success building household-name brands and leading breakthrough storytelling across paid, earned, and owned channels.
• Experience leading brand and shopper marketing strategy in a retail environment, ideally in beauty, with a…