Marketing Manager; DAM

On behalf of a leader in innovative Automotive Accessories

This company, established in Taiwan, is a leader in innovative automotive accessories. Renowned for its patented brand car mats, the company offers a diverse range of products, including mats, outdoor gear, and OEM/ODM services. With a global expansion strategy, they are committed to advancing both online and offline presence while emphasizing core values like innovation and customer focus.

As the Marketing Manager for the US Automotive Accessories and Outdoor Gear market (both Physical and e-Commerce channels), your primary responsibility will be to spearhead strategic planning initiatives in alignment with global market strategies developed by the headquarters. Leading a team of planners, you'll craft detailed marketing plans, ensuring a consistent brand image and enhanced brand awareness within the American market.

Strategy Development :
Collaborate with the headquarters to devise comprehensive market strategies, lead the planning team, and formulate specific marketing plans.

Brand Enhancement :
Curate brand promotion activities to solidify the brand's image consistency in the US market.

Market Analysis :
Conduct market research, analyze competitive landscapes, identify target audiences, generate market reports, and assist in devising corresponding strategies.

Marketing Campaigns :
Plan and execute marketing activities such as product launches, exhibitions, and promotional events.

Data Monitoring and Evaluation :
Monitor and assess data analytics, provide improvement recommendations, and utilize data metrics to evaluate marketing performance.

Team Collaboration :
Ensure the smooth implementation of strategic plans, offer professional insights into the US market, and provide feedback to relevant departments.

Minimum 8 years in Marketing.

Proven experience in brand and marketing planning in the US market, preferably within the Automotive industry (car mats or aftermarket modifications)

Strong communication and coordination skills with demonstrated leadership and execution abilities for internal integration and external interdepartmental collaboration.

401(k)

Health insurance

Paid time off

Vision insurance

Brand & Marketing Planning in the US market: 8 years (Required)

Physical & e-Commerce Marketing Development: 5 years (Required)

Automotive Aftermarket Modification market: 3 years (Preferred)

Automotive Accessories or Outdoor Gear Marketing: 3 years (Preferred)