Head of Demand Generation; Global Organic & Community

Head of Demand Generation (Global | Paid, Organic & Community Growth)

3 days ago
• Be among the first 25 applicants

Get AI‑powered advice on this job and more exclusive features.

Wati is a high‑growth, venture‑backed SaaS company on a mission to empower small and medium businesses to build stronger customer relationships through modern messaging.

Our platform provides a complete business messaging solution for sales, marketing, and customer support, enabling businesses to communicate with their customers h tens of millions in ARR and a global customer base across Asia, Europe, and the US, Wati is at the forefront of transforming how businesses engage with their customers.

Wati has grown rapidly through scalable paid and organic channels — and we’re now evolving our demand engine for the next stage of growth.

As the Head of Demand Generation, you’ll design and execute the global strategy that drives awareness, engagement, and pipeline growth for Wati. This senior, high‑impact role defines how Wati scales demand globally by uniting brand, performance, and community into one growth engine.

True demand generation means creating and capturing demand across all discovery and intent surfaces — from AI search and social to paid media and communities. You’ll lead this full spectrum, integrating brand storytelling, performance marketing, and community‑led growth into one cohesive, measurable engine.

• Define and execute Wati’s global demand generation roadmap across paid, organic, and community channels
• Build and execute a cross‑channel strategy that creates and captures demand across all discovery and intent surfaces — paid, organic, community, and AI‑driven search
• Build a scalable, data‑driven growth engine that balances long‑term brand building with short‑term pipeline creation
• Collaborate with leadership to align marketing performance with revenue goals, sales pipeline, and company OKRs

• Own strategy, budgeting, and execution for paid campaigns across Meta, Google, You Tube, Linked In, and emerging platforms
• Develop high‑performing creative, copy, and targeting frameworks to drive efficient CAC and ROI
• Partner with Data and Product teams to implement advanced attribution and analytics models
• Constantly experiment with audience segmentation, messaging, and formats to optimize for full‑funnel conversion

• Lead Wati's presence across AI‑native search platforms (ChatGPT, Perplexity, Claude) and optimize for new discovery paradigms
• Oversee social storytelling, community engagement (Slack, Discord, Reddit, Linked In), and influencer partnerships
• Develop programs that amplify authentic voices — turning customers, creators, and partners into advocates

• Hire, mentor, and inspire a global team covering performance marketing, content, and lifecycle marketing
• Foster a culture of experimentation, creativity, and accountability
• Partner closely with Product Marketing, Rev Ops, and Sales to ensure integrated campaigns and unified narratives

• Own lead‑to‑pipeline conversion metrics; identify and remove friction across the buyer journey
• Build a unified performance dashboard that connects brand activity to pipeline and revenue outcomes
• Regularly present results, insights, and strategic recommendations to senior leadership

• Proven Demand Gen Leader: 8‑12 years of experience in B2B SaaS marketing, with 3+ years leading a demand‑gen or growth marketing function
• Paid Marketing Expert:
  Deep experience running and optimizing paid programs across major digital platforms
• Full‑Funnel Thinker:
  Skilled in integrating brand storytelling, community engagement, and paid acquisition into one cohesive strategy
• Data‑Driven Operator:
  Strong analytical mindset; fluent in metrics, attribution, and funnel optimization
• Creative Storyteller:
  Able to translate complex products into simple, compelling narratives that inspire SMB audiences
• Team Builder:
  Proven track record of hiring, coaching, and scaling high‑performing marketing teams
• AI‑Native Marketer:
  Curiosity and experimentation mindset around AI discovery, content generation, and search trends
• Experience working with international markets (especially the US) is a strong plus

• High Ownership, High Impact:
  Shape how Wati is discovered, perceived, and chosen worldwide
• Global Reach, Startup Energy:
  Join a fast‑growing SaaS company with real traction and an entrepreneurial spirit
• Cutting‑Edge Marketing:
  Be at the forefront of AI‑driven, community‑powered growth marketing
• Competitive Compensation & Equity:
  Strong package, including meaningful equity
• Collaborative, Ambitious Culture:
  Work alongside passionate builders who love experimentation and impact