Promotion​/On-site Marketing

About the job Promotion / On-site Marketing

Essential Functions and

Main Responsibilities:

Marketing Planning and Platform Operations for the company. Main Target Audience: U.S., Canada, Australia, and other global customers

• Global Mall U.S.
  
  -Targeted Promotion Planning and Operations
  • Develop an annual marketing plan including regular sales and seasonal promotions.
  • Establish marketing budgets (coupons/points/gift events), execute budget allocation, and manage cost rates.
  • Plan and operate on-site promotions and events to increase sales volume.
  • Create promotional design briefs (SB) for promotions.
  • Draft and review copy for promotions (landing pages, emails, app push notifications, etc.).
  • Plan and execute offline events targeting local customers.
  • Plan and manage partnership marketing with local brands or influencers.
  • Collaborate with marketing representatives (Including HQ Korea) to develop marketing plans and strategy.
• Global Mall Promotion System Enhancement
  • Identify opportunities for product improvements to enhance the global mall promotion system.
  • Suggest service improvements or new service ideas for the product, focusing on promotional functionalities.
  • Review product improvement briefs (SB), conduct testing, and provide feedback.
• Data Analysis for U.S. Orders / Membership Insights
  • Conduct data-driven customer analysis and promotional efficiency analysis.
  • Track trends through market and competitor analysis.
  • Derive insights from data analysis, form hypotheses, and validate through experiments to improve promotional efficiency.
• Global Customer Communication
  • Develop email and app push marketing strategies targeting U.S. customers.
  • Align marketing campaigns with promotional schedules and execute email/app push marketing campaigns.
  • Plan customized campaigns for different customer segments.
  • Analyze campaign results (influx rates) and derive insights.
  • Conduct A/B testing for campaigns to optimize delivery and conversion rates.

• Proven experience in e-commerce-based marketing in the U.S. market.
• Bilingual in English/Korean strongly preferred (Korean: business-level proficiency).
• Eligible to obtain a work visa in the U.S.

• Experience with U.S. beauty manufacturers/retailers is a plus.

Local: less than 10%

The anticipated salary range for candidates who will work in Los Angeles is $65K to $100K. The final salary offered to a successful candidate will be subject to several factors that may include but are not limited to the type and length of the candidates experience within the job; type and length of experience within the specific industry; educational background; and the location of employment.

This salary range may not reflect the pay scale for employees who work in other states.