Director, Corporate & Trade Communications

Overview

We are seeking a Director, Corporate & Trade Communications to strengthen our reputation with industry stakeholders, retail customers, distributors, and the business media. This is a pivotal new role on our growing communications team, reporting to the SVP, Communications, and focused on building Celsius’s corporate reputation and voice across North America.

• Develop and execute proactive trade and corporate communications strategies that strengthen Celsius’s business reputation and visibility
• Build and maintain relationships with key trade and business journalists; prepare spokespeople and manage interviews with professionalism and discretion
• Lead the development of messaging, Q&As, and communications materials related to business milestones, distribution updates, retail partnerships, and corporate initiatives
• Act as comms lead for industry-facing events and trade shows (e.g., NACS, BevNET, etc.)
• Support internal corporate communications and cross-functional alignment in partnership with internal comms and employer branding leads
• Collaborate with Investor Relations and Finance on external messaging related to earnings, shareholder moments, or investor-facing press
• Map and manage key external stakeholder relationships — including distributors, retail partners, industry media, and trade influencers — to ensure message consistency and narrative discipline
• Assist in issue and crisis management planning, stakeholder outreach, and rapid-response media engagement
• Manage and liaise with external agencies or contractors focused on B2B or corporate communication programs
• Contribute to executive communication needs as assigned, including speeches, statements, op-eds, or thought leadership

• 7+ years of experience in corporate, B2B, or trade communications — ideally in CPG, retail, beverage, or related industries
• Demonstrated success in building media relationships and securing earned coverage in trade/business outlets
• Strategic planner and executor who can translate business goals into communications objectives with highly correlated strategies to deliver beneficial results
• Sharp instincts for brand tone, messaging discipline, and balancing multiple stakeholder needs
• Highly professional, with excellent judgment and discretion when working on sensitive or high-visibility issues
• Demonstrated ability to use AI and digital tools (e.g., ChatGPT, Claude, Notion AI) to enhance message development, trend analysis, stakeholder engagement, and content efficiency
• Exceptional writing and editing skills — concise, clear, persuasive
• Experience leveraging data, research and technology to analyze situations and campaigns and set measurable objectives to demonstrate success
• Experience working cross-functionally with Sales, IR, Marketing, or Legal teams
• Proficiency in content planning, media monitoring tools, and internal workflows (e.g., Meltwater, Cision, , Teams, ChatGPT, Claude or similar)
• Bachelor's degree in communications, journalism, PR, or related field

• You thrive in fast-paced, high-growth environments
• You’re a strategic thinker and an organized executor
• You’re confident representing the company externally and comfortable advising executives internally
• You bring energy, ideas, and the discipline to execute with speed and clarity — even when priorities shift