Manager, Partnerships

Overview

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

The Manager, Partnerships Marketing, is responsible for working with partners on products and provide research expertise on trends, culture, and fashion, with an emphasis on Lifestyle and retail brands. You’ll be responsible for brand partnerships, which includes but is not limited to working with Brand and Marketing leaders on prospecting fashion, celebrity, influencer, artist, retail, and other partners. You’ll liaise regularly with internal and external partners to support partnership goals.

What you’ll be working on

• Grow ABG's partner database through continuous research of potential partners and generate interest in driving partnerships, through outreach, emphasizing Lifestyle retail brands
• Manage licensing deals with partners and ensure systems are updated
• Keep the team apprised of trends in fashion and culture
• Understand each brand's value proposition in the ABG portfolio and prepare compelling presentations to prospects
• Work cross functionally with the appropriate teams to compile and ensure timely completion of Post Partnership briefs beginning with Ideation to Activation – status calls, weekly sales, press recaps, and monthly reports, spreadsheets
• Participate in weekly staff meetings and communicate relevant updates related to current partnership conversations and upcoming partner activations.
• Assist the Global Partnerships department in deepening our relationships with existing partners

• Bachelor's degree in business, communications, marketing, or related field preferred
• At least 2-3 years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
• Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
• An analytical mind; able to provide insightful conclusions and recommendations based on trend data and market research
• Excellent planning and project management competencies
• Work collaboratively and cross-functionally
• Manage and navigate through complex processes
• Meticulous attention to detail and excellent organizational, time management, and multitasking skills.
• Results oriented with a high degree of resilience and perseverance
• Strong analytical skills and ability to exercise sound judgement
• Meet deadlines in a fast-paced environment
• Attention to detail;…