Brand Marketing Senior Manager

Sr. Brand Marketing Manager

Los Angeles, CA

Tower 28 is building a world where beauty is accessible, inclusive, and sensitive. We want to push the boundaries of what beauty should be: a mix of high quality, high standards, and high levels of fun. We want to be a beauty big sister, who knows what’s right (clean, non-toxic, vegan, cruelty-free) but also knows how to have a good time (clean beauty doesn’t have to be so serious!).

The Brand Marketing Manager role is responsible for driving brand growth by developing innovative strategies and go-to-market plans for both new launches and core businesses with executional excellence. In addition, the brand marketing manager s primary responsibilities include owning and uncovering deep insights across consumer, category, culture and consumption (The 4 C’s) to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, marketing budget/financial competency and preparing presentations for top management meetings.

This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.

• Work harmoniously with cross-functional Tower
  28 teams (Product, Operations, Creative, Social, Influencer, Community) to develop collaborative strategies for brand and product marketing.
• Manage product development projects on time and proactively identify issues and work across teams (product, ops, creative) to resolve.
• Assist Director with the management of a new product launches and coordinate certain launch elements including the evaluations of formulations, competitive advantages, clinical testing claims and retail launch campaigns.
• Develop analysis and gather information to support plans/strategy development and provide market recommendations that drive business results.
• Pulling and analyzing sell-thru data in addition to researching sub-category trends to develop insights that support short and long-term growth across multiple retail channels.
• Develop and analyze business data, contribute to drawing conclusions, understand and begin to articulate category knowledge and the customer business cycle.
• Operational excellence:
  Ensure forecast reflects promotional grid, channel demands and XFN marketing partner needs. Perform forecasting, consumption, shipment and inventory analysis autonomously.
• Manage the highly complex forecasting process that goes along with viral products.
• Work intimately with XFN marketing partners (Social, Influencer, Community, Digital) to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activations.

• 6+ years of business related experience focused on quantitative data management and project management skills
• Information & Data management
• Project Management Skills
• Rigorous quantitative data analysis skills
• Prioritization & Organization Skills
• Strong Interpersonal Skills (written and oral)
• Must be professional and energetic with a positive attitude

• Hustle:
  Resourcefulness, can-try-attitude, out of the box thinking.
• Ownership:
  Positive attitude when faced with obstacles and the willingness to develop alternative approaches to overcome them.
• Analytical
  
  Skills:
  
  As evidenced by problem solving capabilities and previous ownership of analytical tasks and projects.
• Cool:
  Stay calm under pressure, ability to influence, high emotional intelligence
• Collaborative style: able to work in a fast-paced growth organization, lead teams and work within them in an environment of high change

• Salary range: $100-145k depending on experience
• Excellent benefits, including healthcare, dental, vision
• Holidays, vacation, and sick time
• Summer Fridays and quiet week between Christmas and New Years