Influencer Marketing Manager

Overview

Rael is an award-winning, VC-backed clean feminine care and skincare startup with a mission to empower women to make safe, healthy choices for their bodies. Unlike conventional products, Rael products are toxin-free, chlorine-free, fragrance-free, and hypoallergenic—without ever compromising on quality, comfort, or performance.

Founded in 2017 in Southern California by three Korean American women with distinct backgrounds—a journalist and bestselling author, a former Disney movie distributor with a Harvard MBA, and an architect-turned-art director—Rael began with organic cotton cover pads and quickly became the #1 pad brand on Amazon
. Today, we’ve expanded into clean feminine care, feminine wellness supplements, and skincare inspired by K-beauty innovation, including pimple patches, facial sheet masks, and everyday skincare essentials. We’re also proud to be the #2 pimple patch brand on Amazon
.

Rael products are sold at Amazon, , Target, Ulta Beauty, Walmart, CVS, Walgreens, Sprouts, and more. Our brand has been recognized across the industry, earning honors such as Wellness Brand of the Year (Glossy), Best Use of Tik Tok (Glossy), and multiple best-in-class beauty awards from Allure, Cosmopolitan, and Good Housekeeping
, among others. Our CEO has also been recognized as an Entrepreneur of the Year by EY
, reflecting Rael’s strong leadership and continued growth.

Rael was named to the Inc. 5000 list in both 2023 and 2024
, celebrating the fastest-growing private companies in America, and has grown into a globally recognized brand with a branch office in Seoul, Korea. We’re also proud to be the most-followed and fastest-growing feminine care brand on Tik Tok
, and a top women’s wellness brand trusted and loved by thousands of beauty and wellness influencers
.

If you’re passionate about making a meaningful impact, thrive in a fast-paced environment, and want to help shape the future of women’s health and wellness, we’d love for you to join us.

We are excited to invite a driven and passionate Influencer Marketing Manager to join the Brand Marketing team and work directly on influencer partnerships to scale the brand’s influencer activity and awareness. This position is responsible for managing relationships with influencers, developing and executing influencer marketing campaigns, and ensuring alignment between brand objectives and influencer content. This role requires a deep understanding of social media trends, strong communication skills, and the ability to analyze campaign performance to optimize results.

The Influencer Marketing Manager will report to the Associate Director, Brand Marketing.

The ideal candidate will bring a positive attitude, exceptional communication, relationship-building abilities, and a keen attention to detail. We are looking for someone who is results-driven, organized, and a dependable team player.

Most importantly, we hope you share our enthusiasm for our products and the mission that drives us. If you are passionate about what we do and eager to contribute to our cause, we would love to hear from you!

• Build, maintain, and nurture relationships with influencers across various platforms (Instagram, Tik Tok, You Tube, etc.)
• Identify potential influencer partners based on the brand’s target audience, values, and campaign goals
• Execute all paid partnerships - manage communication with influencers, negotiate contracts, and oversee the collaboration process from start to finish.
• Manage VIP relationships and milestone events
• Oversee weekly internal sendout program, strategize monthly gifting themes to align with brand goals
• Strategize and scale internal micro-influencer program to grow Rael’s influencer community
• Manage multiple campaigns simultaneously, ensuring deliverables are met on time and within budget
• Collaborate with influencers to ensure their content aligns with brand messaging, voice, and visual identity while allowing influencers to maintain authenticity
• Track and measure the effectiveness of influencer campaigns using KPIs like EMV, engagement, reach, conversion, and ROI
• Growth hack EMV and influencer plan to…