Director of E-commerce

Description

Join our fast-growing beauty brand and become a fundamental member of our expanding team. We are looking for a savvy, passionate Director of Ecommerce who is excited about driving conversion efficiency, returning customer revenue, and digital experience performance across OSEA's DTC channel, while building best‑in‑class site and lifecycle experiences rooted in sustainability and beauty. The ideal candidate has a passion for ecommerce optimization, customer retention, and digital experience strategy, thrives in a fast‑paced environment, and serves as a critical partner to Growth, Integrated Marketing, Brand Marketing, and Creative.

This role owns the end‑to‑end ecommerce roadmap—including site experience and lifecycle strategy—and shares our commitment to wellness. Our mission is to create effective, results‑driven skincare that is safe for the planet and humankind.

• Own key ecommerce performance levers, including conversion rate (CVR), returning customer revenue, and retention and repeat purchase
• Partner with the VP of Growth to translate traffic strategy and acquisition mix into high‑performing on‑site experiences
• Identify performance gaps, diagnose root causes, and develop clear, data‑backed solutions
• Balance short‑term optimization with longer‑term experience improvements

• Own the .com roadmap end‑to‑end, setting priorities and sequencing work based on business impact
• Partner with Growth and Content to integrate technical and on‑site SEO best practices into the ecommerce roadmap
• Lead A/B testing planning and execution across PDPs, PLPs, checkout, merchandising, and key user journeys
• Define testing hypotheses, success metrics, and learning agendas in partnership with marketing analytics
• Drive increased velocity and impact of testing and experimentation on .com
• Own digital execution for launches, promotions, and key commercial moments on .com, partnering with Integrated Marketing to operationalize the GTM calendar and ensure experiences are clear, prioritized, and conversion‑driven
• Define and execute on‑site promotion mechanics, merchandising, and sequencing in coordination with digital and brand marketing teams
• Partner cross‑functionally to ensure inventory alignment for digital promotions and programs

• Own end‑to‑end lifecycle and retention strategy across email, SMS, subscription, loyalty, and direct mail
• Lead and develop the Retention Marketing Manager
• Build a strong point of view on retention economics, including LTV, purchase frequency, and offer tradeoffs
• Drive the evolution and performance of subscription (value proposition, experience, offers, and growth) and loyalty (engagement, digital experience, and impact on retention)
• Own digital messaging strategy and performance across site and lifecycle channels in partnership with Brand Marketing
• Ensure lifecycle messaging and promotions are well‑coordinated with the broader marketing calendar
• Evolve lifecycle resourcing and structure to support scale while maintaining strategic rigor

• Partner closely with VP of Growth on traffic mix, funnel performance, and tradeoffs
• Integrate Marketing on GTM planning, sequencing, and readiness
• Brand Marketing and Creative on narrative, messaging, and execution
• Customer Care on site experience, offer mechanics, and loyalty initiatives
• Act as a strong day‑to‑day partner to Creative, providing clear briefs, feedback, and performance insights
• Escalate major priority conflicts and tradeoffs to senior leadership

• 8+ years of experience in e‑commerce, digital, or growth marketing, with significant DTC experience
• Experience in skincare beauty, lifestyle, wellness, or CPG highly preferred
• Experience owning and operating within a modern e‑commerce tech stack, including deep hands‑on experience with Shopify
• Proven track record of driving conversion, retention, and revenue growth in a high‑volume e‑commerce environment
• Deep understanding of e‑commerce funnels, experimentation, lifecycle marketing, and retention economics
• Experience owning a .com roadmap,…