Shop - Category Creator Specialist

Responsibilities Team Overview

We aim to bring discovery, inspiration, and joy back to shopping by making Tik Tok the commerce channel of choice for merchants, creators, and partners. Tik Tok Shop is looking for a collaborative and strategic thinker to drive category growth through cross-functional partnerships, strategy design, and project management.

• Develop and execute a comprehensive creator marketing strategy that is aligned with our merchants' audience reach, engagement, and conversion goals
• Recruit creators who align with our merchants' values, target audience, and product offerings
• Develop effective creator briefing templates and materials to accelerate the production process
• Manage the creator sampling process from start to end, and measure/optimize availability, speed, and conversion
• Own creator-facing engagements for merchants and partner with category managers to resolve issues.
• Develop the optimal process to execute at scale as the business grows
• Monitor and analyze creator-generated content and performance data to build best-practice models for content mix (brand, creator, paid), scale, and optimization
• Work directly with the category managers to prevent and resolve any creator issues relating to merchant side operations
• Develop the optimal process to execute at scale as the business grows
• Maintain a pulse on popular products with the category, current e-commerce tactics and overall industry trends
• Collaborate with fellow Tik Tok Creator teams to share best practices and identify new resources, tools, and program opportunities

• Experience in influencer or creator marketing, digital marketing, or content commerce
• Experience partnering with brands or commerce platforms to execute, optimize, or scale their influencer and affiliate programs
• Proven track record of successfully servicing accounts and working with experts in industry trends, emerging creators/the creator ecosystem, and retail seasonal flow to drive content commerce
• Strong network and familiarity with creators, creator agencies, affiliate sampling programs

• Excellent communication, interpersonal and relationship-building skills
• Attention to detail, obsession with analytics, and out of the box creative thinking
• Ability to thrive in a rapid and often ambiguous environment with a growth mindset
• Experience with content creation, video production and editing is a plus
• Knowledge and experience in live shopping is a plus

Tik Tok is the leading destination for short-form mobile video. At Tik Tok, our mission is to inspire creativity and bring joy. Tik Tok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Inspiring creativity is at the core of Tik Tok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users.

When we create and grow together, the possibilities are limitless. Join us.

Tik Tok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Tik Tok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach.

We are passionate about this and hope you are too.

Tik Tok is committed to…