Senior Manager, Partnerships

Overview

Authentic is a unified platform that integrates M&A, brand strategy, creativity and digital innovation to unlock the power of its global Lifestyle and Entertainment portfolio. As the world’s largest sports and entertainment licensing company, Authentic connects strong brands with best-in-class partners to optimize long-term value in the marketplace. Its brands generate more than $32 billion in global annual retail sales and have an expansive retail footprint in more than 150 countries, including 13,000-plus freestanding stores and shop-in-shops and 400,000 points of sale.

Authentic transforms brands by delivering powerful storytelling, compelling content, innovative business models and immersive experiences. It creates original marketing strategies to drive the success of its brands across all consumer touchpoints, platforms and emerging media.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and a nimble environment. This isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission.

We reimagine, evolve and transform brands. At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

The Senior Manager, Partnerships Marketing is responsible for implementing brand partnerships strategy across Authentic’s Lifestyle & Entertainment portfolio, with an emphasis on action and outdoor. The Senior Manager is an influential leader who drives marketing innovation through partnerships with brands, celebrities, influencers, artists, and retail partners. This role is responsible for defining and developing strategic partnerships with KPIs (key performance indicators) specific to each brand and for developing the communication process for internal stakeholders.

It is accountable for driving and executing breakthrough initiatives that move the needle. This position will liaise regularly with internal and external partners to ensure that partnership goals are being met and that they support key sales and brand initiatives.

What you’ll be working on

• Grow Authentic's partner database through continuous research of potential partners and generate interest to drive collaborations, through outreach, focused on action, sports and outdoor
• Manage licensing deals with partners and ensure systems are updated
• Lead the development of pitch decks and support collateral for brand partnership pitches
• Participate in brand strategy discussions and planning; align potential partners with target consumer and retail audience; determine partnership tearing structure (Celebrity, Designer, Brand, Retail, etc.)
• Partner with business development in structuring agreements, negotiating terms and see deal through to completion
• Work closely with Brand Marketing to develop activation plans for partnerships tied to overall brand marketing strategy
• Identify seasonal partnerships needs by brand; make recommendations, present findings to key stakeholders, and execute follow-up action plan
• Participate in key sales and marketing presentations as necessary
• Assist the team in deepening our relationships with existing partners

• Bachelor's degree in business, communications, marketing, or related field preferred
• 5+ years’ experience in fashion, consumer products, creative agency, marketing, retail, or related field
• Resourceful team player with high energy and a passion for product, entertainment, trends, fashion, culture, and marketing
• Enthusiastic, high-energy professional with a can-do attitude
• Highly motivated…