App Store Optimization ASO Coordinator

Overview

We have a contract role with one of our clients. Kindly find the below details.

Job role: ASO Coordinator

Duration: Contract

Job Description:

The Product Marketing and ASO Coordinator plays a critical operational role in scaling and sustaining global App Store Optimization and Product Marketing efforts across regions and brands. As our ASO agency t expands internationally and launch volume continues to accelerate, this role centralizes asset management, submission workflows, and cross-functional coordination to ensure accuracy, speed, and consistency across all app store executions.

This position serves as the connective tissue between marketing, product, regional teams, and external agencies—maintaining momentum and operational excellence so ASO leadership can remain focused on strategy and growth.

• Global Asset & File Management — Centralize sourcing, organization, and version control of all ASO assets (screenshots, videos, metadata, icons, in-app event creatives) across regions.
• Global Asset & File Management — Ensure agencies and regional partners always have access to the most current, approved, and market-ready files.
• Global Asset & File Management — Maintain structured repositories and naming conventions to eliminate asset discrepancies and rework.
• Launch & Submission Coordination — Manage workflows, timelines, and submission readiness for high-volume launches, including:
  App updates and transmissions;
  Cross-brand and cross-market initiatives.
• Launch & Submission Coordination — Coordinate submissions with Product and ASO agency across multiple app stores and regions, ensuring compliance with platform requirements and internal standards.
• Launch & Submission Coordination — Track dependencies, approvals, and deadlines to prevent delays and missed launch windows.
• Cross-Functional & Cross-Regional Alignment — Act as the primary operational liaison between marketing, product, creative, regional teams, and external ASO agencies.
• Cross-Functional & Cross-Regional Alignment — Support increasingly convergent work streams by tracking inputs, milestones, and handoffs across teams.
• Cross-Functional & Cross-Regional Alignment — Identify risks early and proactively address misalignment before issues escalate.
• Miscellaneous Operational Excellence & Process Improvement — Develop and maintain repeatable Product Marketing creative tickets, workflows, checklists, and timelines to support scale.
• Miscellaneous Operational Excellence & Process Improvement — Monitor launch velocity and workload distribution, flagging capacity risks as volume increases.
• Miscellaneous Operational Excellence & Process Improvement — Continuously improve coordination processes to reduce last-minute escalations and reactive execution.

• 5+ years of experience in digital marketing operations, ASO, Product Marketing, lifecycle marketing, or launch coordination.
• Strong project management and organizational skills with the ability to manage multiple concurrent launches.
• Experience working with global or regional teams and external agencies.
• High attention to detail and comfort managing assets, timelines, and approvals.
• Strong written and verbal communication skills.

Preferred

• Familiarity with App Store and Google Play submission processes.
• Experience supporting in-app events, store experiments, or cross-brand initiatives.
• Exposure to ASO tools, creative asset pipelines, or marketing workflow platforms.
• Comfort operating in fast-paced, high-growth environments.