Associate Director, Influencer Marketing & PR

Associate Director, Influencer Marketing & PR

Small Girls PR is looking for an Associate Director of Influencer and PR with 5-7 years of experience to manage overarching strategy and client relationships, concept novel initiatives that drive social virality and press headlines, manage deliverables for integrated campaigns, as well as oversee a team of talented junior staffers. This role will work with a wide range of creative and innovative brands across food & beverage, wellness, consumer tech, and more

There is no one-size-fits-all for an SGPR client which means your career will be further enriched with meaningful and diversified experience. We've taken on the main stage at CES, announced Esusu as one of the first Black-owned tech unicorns, cheered on the powerful women of the WNBA with a well known ticketing platform, helped pet owners communicate with their dogs through a psychic for Rover, and piloted influencer marketing programs for B2B brands.

This team concepted “Ring’s Great Ghost Search,” a lighthearted campaign calling on consumers to capture ghosts on their home cameras. By enlisting Stranger Things star Finn Wolfhard and an array of comedic influencers to participate, the campaign drove mass awareness and broad positive sentiment across earned media and social channels.

Note:

This role can be based in either our NYC or LA office, working two days a week in the office on a hybrid schedule.

• Drive long-term strategy and create tentpole campaigns for a range of clients on both retrainer and project-based engagements.
• You’ll manage expectations and set goals, timelines, and deliverables, with responsibility for meeting or exceeding client KPIs - both qualitative and quantitative.
• Originate out-of-the-box ideas that strengthen client’s marketplace positioning and earn attention - whether through press placements or through earned talkability above and beyond paid influencer deliverables.
• Collaborate across disciplines to create and execute integrated campaigns. Based on the client and the campaign, you may collaborate with Experiential, Paid Media, Strategy, Creative/Content, Measurement, and more.
• Participate in new business meetings and proposals alongside senior leadership, contributing to business development and growth initiatives.
• Manage and mentor junior team members and freelancers, ensuring quality and breadth of their work.
• Provide thought leadership to our team, leading by example for junior team members, elevating our client work and pushing the boundaries of what influencer marketing & PR can achieve, ensuring SGPR remains ahead of industry trends and client expectations.
• Influencer-specific expectations:
  Lead the overall management and execution of paid and earned influencer programming across tiers of influencers and within a variety of platforms (Instagram, Tik Tok, You Tube, Linked In, Substack, Podcast, etc.) including, but not limited to, influencer identification, outreach, negotiation, contracting, etc.; manage budgets ensuring cost-effectiveness and a strong ROI; maintain a deep and diversified rolodex of influencer and agent relationships with a demonstrated ability to negotiate efficient rates for clients;
  
  develop insights that capture both quantitative and qualitative results based on all relevant metrics including reach, impressions, views, clicks, etc. as well as CPM, CPC, CTR, etc.; knowledge of industry benchmarks and an analytical skillset to understand and interpret numbers for teammates and clients, with a specific emphasis on generating actionable learnings and using them to strengthen future recommendations.
• Earned Press-specific expectations:
  Independently generate earned press strategies with message development, target verticals and storylines, and an emphasis on new and evolving media including Substacks and podcasts; maintain a deep and diversified rolodex of press friendlies you can tap for placements; track record of securing feature stories and dream placements; shape ideas generated by Clients and Agency partners for maximum earned impact, including pushing back with diplomacy and steering Clients toward success.