Head of Brands

This range is provided by Korn Ferry. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

$/yr - $/yr

Korn Ferry has partnered with our client on their search for AVP Brand Communications

The Head of Brand will report directly to the Chief Marketing Officer and will be accountable for the entire PR and Communication Plans across all company brands. This individual will be responsible for the development, implementation, and measurement of all brands’ PR & Communications Strategy across all media channels and will ensure that the brand, product messaging, and content across all touchpoints are consistent, coherent, and relevant.

This role will work closely with cross‑functional teams and oversee the development of industry‑leading earned media strategies and innovative brand campaigns.

The AVP, Brand Communications will also develop the Integrated Marketing Communications narrative/storytelling linked to PR, Social, Influencer, Paid Media, events, and Experiential Marketing to drive awareness, engagement, and interest in each Brand to deliver +YOY business results. The AVP will also create and ensure operational excellence across all platforms including, but not limited to communications strategy, calendar, KPIs, and measurement that align with overall business objectives and are shared with key stakeholders.

• Accountable for the development, implementation, measurement, and optimization of all Brands’ communications & PR strategy, goals, and tactics.
• Drive the Community Activation strategy of Earned Channels, including driving connection and synergy with paid activations and e‑comm to maximize earned coverage.
• Create and review media materials and social media materials, including press releases, media strategies, thought‑leadership materials, social messaging, and materials; narrative/message documents; oversee events and editorial calendars; organic and paid social.
• Own Earned Analytics & Reporting – incl. influencer campaign KPI tracking.
• Responsible for Earned Media with full ownership of distribution and budget management.
• Stay current on audiences, cultural trends, social media behaviors, and platform best practices.
• Act as the Point of Contact for Issues & Crisis Management.
• Act as the Point of Contact for PR Agency & local market needs.
• Implement best‑in‑class event strategy and provide guidance to business.
• Perform other duties as needed and directed by management.

• Own and lead agency relations, RFPs, SOWs adherence, etc.
• Lead the iteration, execution, and maintenance of portfolio‑integrated communications strategy.
• Lead Issue Management for all the brands’ touch points including customer service, legal, R&D, social, eCommerce, and sales.
• Assess, lead, and optimize all communications agency partners - consumer, corporate, and influencers - establish clear and consistent goals and measurement framework.
• Lead each brands’ strategies for earned and paid creator partnerships, ensuring an optimized approach to building an elevated earned media brand presence.
• Ideate and innovate 360 campaign planning with integrated marketing teams to reinforce and strengthen consistent brand image for all Brands.
• Oversee execution of all corporate and brand strategic initiatives, experiences, and partnerships.
• Maximize portfolio brand awareness‑building opportunities and drive EMV through product pitching and placement.

• Build and strengthen each Brands’ presence amongst the influencer community.
• Drive a scaled community‑building approach.
• Own powerhouse influencer relations internally and unlock earned support.
• Develop effective paid influencer strategies that build long‑term relations with influencers that in turn unlock earned support.
• Inspire and encourage dream‑big thinking with an “earned” mindset.
• Provide a vision and strategy for total brand Influencer & social efforts.
• Manage platform relationships and cross‑share key learnings & best practices for Social & paid Influencers.
• Create and implement guidelines and processes for Brand teams to guide influencer/creator…