Chief Marketing Officer

About the role

We are seeking a highly skilled Google Ads Manager with direct experience managing campaigns for personal injury law firms. You will oversee and optimize a large monthly ad budget and build a high performance strategy focused on generating qualified leads, lowering acquisition costs, and scaling profitable growth. This role requires expert level knowledge of Google Ads, personal injury search intent, conversion tracking, and intake driven optimization.

• Build, manage, and optimize all Google Ads campaigns across practice areas
• Develop advanced campaign structures including segmented search campaigns, Performance Max, audiences, geofencing, and remarketing lists
• Analyze lead quality, conversion paths, and intake data to drive decision making
• Identify opportunities to scale profitable campaigns while reducing wasted spend
• Coordinate with intake operations to improve attribution, call tracking, and offline conversion imports
• Conduct competitor research, auction insights reviews, and strategy adjustments
• Produce clear weekly and monthly reports with actionable insights
• Ensure compliance with all legal advertising rules and personal injury specific guidelines
• With growth, manage and mentor an internal paid search team and broader performance marketing team building scalable systems, accountability, and performance standards

• Minimum of 5 plus years serving as the primary manager and decision maker for Google Ads accounts for a personal injury law firm, preferably in California or another highly competitive market, with proven results and strong references
• Extensive experience managing high budget Google Ads accounts
• Deep understanding of personal injury search intent, high value keywords, competitor strategies, and negative keyword frameworks
• Expertise optimizing for intake driven conversions, with a strong emphasis on phone calls and lead quality
• Proven ability to reduce wasted spend, improve cost per lead, and scale winning campaigns
• Mastery of Google Ads Editor, keyword research tools, conversion tracking, and GA4
• Ability to build segmented practice area campaigns, manage audience targeting, implement geofencing, and deploy RLSA strategies
• Experience running and optimizing both Search and Performance Max campaigns for personal injury firms
• Experience integrating Google Ads with intake platforms including Call Rail, Lead Docket, and comparable systems
• Strong understanding of call tracking, form tracking, offline conversion imports, and lead filtering
• Knowledge of local SEO principles for personal injury law firms and how they integrate with paid advertising strategies
• Strong analytical and reporting skills with the ability to translate data into action
• Google Ads Certification preferred, Google Partner status a plus

Salary 150K to 200K plus benefits