Director, Marketing

We are seeking a Director of Marketing to lead marketing strategies and tactics for Meow Wolf’s Los Angeles exhibition, including external partnerships. Part marketer, part strategist, and part Meow Wolf superfan, this experienced individual has deep marketing, tourism and media knowledge in Los Angeles combined with an acute business mentality, a passion for optimization, and a drive for crazy-fast growth.

This includes acquiring and retaining Meow Wolf exhibition visitors & fans through brand awareness and interest-building campaigns, paid media strategy and execution, content strategy, community outreach campaigns, partnership marketing, as well as promotion for community events, programming and concerts that are held at Meow Wolf. This experienced individual will manage and lead community outreach targeting the tourist audience segment, as well as residents to grow our awareness and visitor base, ultimately sparking imagination in millions of lives.
* Attracting and generating awareness by engaging in Los Angeles activities both on- and off-site, including in tourists and local audience segments
* Engaging online (organic social, paid media) and offline (OOH / print / audio) channels
* Developing and executing a marketing campaign calendar, communicating important changes and setting expectations intra- and inter-exhibition team
* Manage the day to day and project management duties of organic local social media channels
* Curating and executing monthly email marketing campaigns aimed at increasing visitation
* Promoting Meow Wolf Los Angeles through user generated content, on both owned and third-party channels
* Developing, reviewing, updating and implementing strategic planning of the business including sales, financial performance;
Delivering regular reports of campaign results, including evaluation of KPIs/ROI
* Developing and maintaining relationships with key members of the Los Angeles tourism, hospitality industry, and consumer relations.
* Ensure compliance with local, state and federal regulations
* Ensure adherence to Meow Wolf’s parent brand and identity in campaigns and in all communication channels, in concert with a location, property or sub-brand.
* Proactively keep abreast of current trends and events in marketing, social technologies, new media and relevant industries (i.e., themed and immersive entertainment).
* Strategize and innovate marketing initiative around key data metrics including survey results and Net Promoter Score, length of stay, programming and repeat visitation.
* Other duties as assigned
* BS/BA in Business Administration, Marketing and Communications, Hospitality and Tourism or Advertising, or equivalent experience.
* 10+ years professional experience in marketing
* Current or recent business and market experience in Los Angeles required.
* Established relationships with key, local hospitality entities is ideal.
* Strong written and verbal communication skills.
* Detail-oriented, data-driven, with a high degree of financial literacy.
* Must be able to work in a (very) fast-paced environment, multi-task and prioritize, be alright with ambiguity, and value collaboration with team members, including remote leadership.
* Energetic, inquisitive, and collaborative with a great attitude and go-getter mentality.
* Ability to honor the brand as it is while elevating it to a new level of recognition in the world.
** INCLUSION**:  Meow Wolf is an equal opportunity employer and prohibits discrimination and harassment of any kind. We are
** committed
* * to ensuring all employees enjoy and thrive in a work environment where differences make us the vibrant, wonderful community we are! All employment decisions at Meow Wolf are based on business need, job requirements, and individual qualifications, without regard to race, color, ancestry, national origin, gender, pregnancy, sexual orientation, marital status, religion, age, disability, gender identity, results of genetic testing, veteran status, service in the military or any other characteristic protected by federal, state or local law.
* Medical Insurance options: PPO & HDHP
* Dental and Vision Insurance
* HSA, HRA, and FSA options
* 401k Retirement Plan
* Company paid Life Insurance Policy and Disability Coverage(s)
* Voluntary Critical Illness and Life Insurance Policies
* Company Paid Employee Assistance Program
* Paid Parental Leave for 12 weeks
* Discount off Meow Wolf Gift Shop Merch and Cafes
* Admission to Meow Wolf attractions for employees and guests
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