Social Media Marketing Manager, Shop

Company And Culture

Complex is the definitive platform for global youth culture and music lifestyle, seamlessly integrating cutting‑edge content, commerce and live experiences with unparalleled scale. Through innovative content, Complex tells stories of music, streetwear and style, sports, art and beyond. Its content engages in a dynamic conversation with the audience, reflecting and shaping the zeitgeist of convergence culture. A powerful media juggernaut paired with a curated marketplace, Complex is redefining the way fans interact with their favorite brands and artists and reshaping the future of digital culture and commerce.

Complex is seeking a uniquely creative, integrated marketing approach on social media to drive sales and brand awareness for the Complex Shop social channels. This Social Media Marketing Manager works directly with the Director of Marketing to bridge product, sales, and marketing to craft compelling stories on social and ensure consistent brand messaging across all channels to drive awareness, loyalty, and sales.

• Social Strategy: Work with the Director of Marketing to develop and execute social commerce and retail initiatives across the key @Complex Shop social platforms (e.g., Instagram, Tik Tok, and emerging channels), ensuring seamless alignment with editorial, social media, and e‑commerce objectives. Drive innovation in social commerce trends and emerging platforms.
• Content Creation: Collaborate closely with the creative team to create compelling, shoppable content (e.g., vertical video, brand campaigns, product and lifestyle content, retail and event coverage, influencers) that adheres to brand guidelines and is optimized for each Complex Shop social platform. Ensure seamless, authentic product integration into daily content to drive both engagement and conversions.
• Platform Optimization: Oversee and optimize the use of social commerce tools such as Instagram Shopping, Tik Tok Shop, and other emerging platforms. Identify and capitalize on new opportunities for engagement, sales, and audience growth within the social commerce ecosystem including community management in direct messages.
• Cross‑Functional
  
  Collaboration:
  
  Work closely with editorial, e‑commerce, and marketing teams to align product rollouts with editorial and social content strategies and broader business objectives. Ensure a cohesive and consistent approach that maximizes impact across all channels.
• Data‑Driven Insights & Performance Optimization: Monitor and analyze key performance metrics (e.g., conversion rates, impressions, engagement rates, and views) to assess the effectiveness of social commerce strategies. Use data and insights to continuously refine content, optimize strategies, and maximize both engagement and sales.

• Experience in Social Commerce: Proven experience in managing and executing social commerce and retail strategies across all social platforms for a large retail brand or media company.
• Retail & E‑commerce Knowledge: Strong background in retail and e‑commerce, with an understanding of how social media integrates with sales funnels, product launches, and editorial content and video.
• Content Creation Expertise: Experience collaborating with editorial, creative, video, and marketing teams to produce compelling shoppable content and storytelling assets.
• Data‑Driven Mindset: Strong analytical skills with the ability to track, analyze, and report on key performance metrics and how it ties back to conversion of the shoppable site.
• Cross‑Functional
  
  Collaboration:
  
  Demonstrated ability to collaborate with diverse teams (editorial, marketing, e‑commerce, influencers) to ensure cohesive strategies that align with broader business goals.
• Creative & Strategic Thinking: Ability to think strategically about content and campaigns, while also being creative in product integrations and storytelling that resonates with target audiences.
• Trend Awareness: Up-to-date knowledge of the latest trends in social media, e‑commerce, and retail, with the ability to adapt quickly to new tools, technologies, and platform features.

• Best in class health, dental, and vision…