Marketing Manager, TikTok; Complex Shop + Events

Marketing Manager, Tik Tok (Complex Shop + Events)

Company And Culture

Created in 2002 by Marc Eckō, Complex is a leading global youth entertainment network showcasing the evolution of major pop culture categories, including streetwear and style, music, sneakers, and sports. Complex is a juggernaut in the content and culture space, delivering unprecedented global reach.

Complex is the world’s definitive cultural commerce, content, and experiential platform. We have created an all-new operating system built for the next generation, seamlessly integrating discovery, inspiration, community, and shopping. The company represents an expansion of the original vision with a deep understanding of convergence culture and its impact on contemporary society.

Whether through video, long-form editorial, or social content, Complex tells stories that engage dynamic conversation with our communities. Our internet-breaking cover stories document the heroes of culture and take them to the next level through product collaboration and shoppability.

Complex has become experts in creating immersive environments at our IRL experiences and cultural events. Complex Con is our flagship festival bringing together the world’s most influential brands and artists for an unforgettable weekend of style, sneakers, art, design, food, music, inspiration and more.

Join us to help redefine the way people shop, while building a global marketplace that moves at the speed of culture. Complex is committed to building a high performing team that is passionate about what they do and the communities we serve.

Everyone at Complex truly believes in the company and its mission; it’s a requirement for working here. There is synergy within the teams that make Complex what it is, a well-oiled machine. Employees are at the forefront of the company's success because every one of us is given the opportunity to provide suggestions, feedback, and direction.

Why We are Hiring

Complex is seeking a Marketing Manager, Tik Tok to own and grow the day-to-day Tik Tok presence for Complex Shop and Complex’s IRL events (including Complex Con, Family Style, and other cultural activations). This is a mid-level role for a hands-on creator, strategist, and community builder who knows how to speak Tik Tok’s language, drive cultural relevance, and convert audience attention into measurable brand and commerce impact.

The ideal candidate has 3–5+ years of direct Tik Tok marketing experience for consumer, e-commerce, or entertainment-driven brands (e.g. streetwear, sports, music, or lifestyle), and is fluent in both native Tik Tok content creation and influencer/community management.

At Complex, we sit at the crossroads of culture, commerce, and community. This is a unique opportunity to lead the frontline of our Tik Tok strategy—creating and amplifying content that not only fuels our shop and events, but also drives cultural conversation.

What You ll Do

• Develop and execute a Tik Tok-first content calendar for Complex Shop and IRL events.
• Concept, shoot, and edit native-style Tik Tok content (short-form video, trends, challenges, product features, behind-the-scenes, etc.).
• Ensure creative output is aligned with Complex’s brand voice and optimized for Tik Tok culture and algorithms.

• Build and manage a network of Tik Tok creators and influencers to amplify Complex Shop campaigns and event marketing.
• Handle outreach, negotiation, briefs, and relationship management with creators.
• Track and optimize performance of influencer content against brand KPIs.

• Partner with merchandising, events, marketing studio, and growth teams to bring product drops and event experiences to life on Tik Tok.
• Launch Tik Tok-native paid and organic campaigns tied to commerce, content, and cultural moments.
• Drive measurable results across awareness, engagement, and conversions.

• Monitor Tik Tok analytics and platform trends, making real-time adjustments to content strategy.
• Report on performance, learnings, and ROI to marketing leadership.
• Stay ahead of emerging Tik Tok features, formats, and best practices.

• 3–…