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Marketing Manager
Job in
Los Angeles, Los Angeles County, California, 90078, USA
Listed on 2026-01-26
Listing for:
CivicMinds, Inc.
Full Time
position Listed on 2026-01-26
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Manager, Marketing Strategy, SEO
Job Description & How to Apply Below
- CRM & Lifecycle Marketing: Manage and optimize CRM systems (Salesforce required), including lead scoring, segmentation, automation, and personalization. Experience with Salesforce AI is highly preferred.
- Customer Acquisition Strategy: Develop and implement data-driven strategies to increase client acquisition and improve funnel performance.
- Campaign Development: Create and execute multi-channel marketing campaigns across email, SMS, paid media, and social platforms to drive lead generation and conversions.
- Data Analysis & Funnel Optimization: Track KPIs such as CPA, LTV, ROAS, and conversion rates; optimize strategies to maximize ROI.
- SEO & SEM: Oversee website optimization to improve organic search visibility and manage paid search campaigns for efficiency and performance.
- Performance Marketing: Manage digital advertising channels (Google Ads, Meta Ads, Linked In, etc.) with a focus on acquisition cost and return on ad spend.
- Retention & Re-Engagement: Develop initiatives to improve retention, reduce churn, and increase customer lifetime value through targeted communications.
- Social Media Strategy: Oversee content strategy, audience engagement, and paid social advertising to build brand awareness and drive acquisition.
- Market Research: Conduct competitive analysis to identify growth opportunities and adjust marketing strategies accordingly.
- Budget Oversight: Manage and allocate marketing budgets to ensure optimal ROI.
- Cross-Functional Leadership: Collaborate with internal stakeholders and lead cross-functional initiatives to align marketing efforts with business objectives.
- Experience: Minimum of 8 years of marketing experience, with at least 2 years in a managerial role focused on customer acquisition and performance marketing.
- Industry Background: Experience in legal services preferred; candidates from professional services or high-touch B2C industries will also be considered.
- CRM Expertise: Proven experience managing and optimizing CRM platforms, specifically Salesforce; experience with Salesforce AI or similar tools is highly desirable.
- Data & Analytics: Strong analytical skills with experience optimizing CPA, LTV, ROAS, and funnel conversion metrics.
- SEO & SEM: Deep understanding of search engine optimization and paid search strategies.
- Performance Marketing: Experience managing multi-channel digital campaigns and driving measurable outcomes.
- Technical Skills: Proficiency with tools such as Google Analytics, Salesforce, Hub Spot, Marketo, and social media management platforms.
- Business Acumen: Strong understanding of business strategy, budgeting, and project management.
- Language Skills: Bilingual Spanish is a plus, particularly for engaging Spanish-speaking audiences.
- Leadership: Demonstrated ability to lead teams and align stakeholders across departments.
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