Digital Marketing Specialist

Position Overview

IMT Residential is looking for a Digital Marketing Specialist who brings equal parts technical know-how and creative spark to help grow our brand’s digital presence to join our high-performing Marketing Team at our corporate office in Sherman Oaks, CA, with a hybrid schedule.

IMT Residential is a nationwide, multi-family residential investment and property management firm. Founded in 1992 in Sherman Oaks, California, IMT now owns and manages over 18,000 units in nine states.

IMTeam:
Integrity. Motivation. Teamwork. Excellence. Accountable. Memorable. That describes who we are.

The team-oriented collaborative environment is one where you are given the support and resources to use your skills to the fullest and thrive in your career. Your contributions are valued and recognized through a generous compensation and benefits package.

• Pay - $33.00-$37.00/hr. depending upon skills and experiences related to the role
• Health - Medical, dental, vision, wellbeing programs, gym membership contributions
• Financial - 401(k) with company match, medical and dependent care flexible spending accounts, life insurance, 20% housing discount
• Career - Comprehensive training programs, mentorships
• Time off - PTO, vacation, holidays
• Perks - Office, region and nationwide events including team lunches, community service opportunities, apartment industry events, contests, end of the year celebrations, and more!

IMT is always looking to match great talent with our varied career opportunities. Apply today to experience the IMTeam difference!

As part of our six-person marketing team, you’ll play a hands-on role in everything from social media and online reputation to SEO and content creation - turning insights into ideas that drive engagement, leads, and loyalty.

• Produce digital content to ensure consistency, quality and highly engaging content throughout the customer journey.
• Manage email automation programs and seek opportunities to personalize digital content to meet the needs and behaviors of specific customers and audience segments.
• Oversee website content management system and troubleshoot issues.
• Collect and analyze digital marketing results and oversee content testing to ensure content strategy meets the company’s stated goals and objectives
• Monitor and manage our Online Reputation Management (ORM) program, responding to reviews and shaping a positive online presence for all communities
• Partner with vendor team to create and manage content for social media channels that sparks engagement and builds authentic connections
• Support community teams with social calendars, brainstorm new content ideas, and use performance data to keep everything fresh and relevant
• Plan and execute monthly contests and interactive campaigns and initiatives that boost visibility and inspire participation
• Manage directory listings and work with external partners to expand the reach of our digital content through syndication and other partnerships
• Oversee SEO for all communities
  -run keyword research, optimize listings, and use analytics to improve discoverability and drive organic traffic
• Craft clear, compelling copy for emails, websites, social, and digital ads and create press releases - all aligned with our brand voice
• Turn analytics into insights—creating easy-to-digest monthly and weekly reports that highlight wins and opportunities
• Motivate and collaborate with on-site teams to achieve customer service goals
• Stay on top of digital trends, tools, and techniques—and bring bold ideas to the table
• Assist with the marketing setup for new properties and coordinate various marketing activities for our 50+ apartment communities
• Conduct multiple audits on a weekly, monthly or quarterly basis
• Participate in monthly Zoom marketing calls with the property and regional management teams as well as focused marketing presentations

Please apply if you have:

• Bachelor’s degree in Marketing, Communications, or a related field (preferred)
• 3+ years of experience in digital marketing, social media management, or content strategy
• Strong writing and editing skills, with experience in AP style
• Working knowledge of SEO best practices and…