Associate Creative Director

Invisible Dynamics is a boundary-pushing creative agency that thrives at the intersection of cultural relevance, creative innovation, and strategic intelligence. We help brands connect deeply with their audiences by fusing left-brain analytics with right-brain creativity. As we grow, we seek to build our creative department, which can help drive value for our clients while contributing to our business development efforts.

How you do anything is how you do everything.

We combine commerce, culture and creativity.

Communication is the key to collaboration.

Rome took time.

Co-founders mindset

Smiling is contagious.

As Associate Creative Director, Copy at Invisible Dynamics, you will play a central role in shaping the narrative, voice, and verbal expression of the brands we work with—across brand transformation, global AOR engagements, and campaign development.

Sitting within the Strategy team, this role is foundational to how ideas are formed, articulated, and activated. You will be responsible for shaping and owning client verbal identities—defining how brands speak, sound, and express themselves consistently across every touchpoint. You will lead narrative and copy development from first principles—defining big ideas, narrative territories, and messaging systems that flow seamlessly from high-level brand thinking through to execution across channels.

This is a highly strategic, creatively ambitious role for a writer who thinks in systems, believes language is a strategic tool, and is as comfortable defining a brand platform as they are writing product copy, social content, or campaign lines.

You are a senior copy-led creative with experience working within strategy-led creative agencies, brand consultancies, or integrated agencies. You bring a deep understanding of how narrative, language, and messaging shape brand meaning over time—not just moment to moment.

You are:

A strong narrative thinker, able to build robust creative territories that scale across brand, marketing, and product

Equally comfortable working at the macro level (brand story, manifesto, big idea) and the micro level (product descriptions, social copy, campaign messaging)

Able to bring proven frameworks and methods for defining and activating tone of voice and brand personality in ways that are clear, compelling, and easy for teams and partners to use

Fluent in developing messaging hierarchies, verbal systems, and tone-of-voice frameworks

Confident presenting and articulating creative thinking clearly and persuasively to internal teams and clients

Comfortable leading and collaborating with globally distributed team members

A proactive, self-starting partner who looks for ways to improve processes and ways of working

You bring clarity, craft, and strategic intent to everything you write.

Own end-to-end verbal identity development on client engagements, from defining brand voice, tone, and personality through to overseeing implementation across all channels and markets.

Lead the development of brand and campaign narratives across a range of client engagements, from brand transformation to always-on and campaign work.

Define narrative territories, big ideas, and verbal frameworks that translate into clear, flexible messaging systems.

Ensure copy and narrative are consistent, compelling, and strategically aligned across all touchpoints.

Lead the articulation of brand voice, tone of voice, and personality as core components of brand strategy—ensuring verbal identity is as considered and strategically rigorous as visual identity.

Partner closely with Strategy Directors and Senior Strategists to help define brand platforms, positioning, value propositions, and brand voice.

Translate strategic intent into language that is inspiring, ownable, and actionable.

Contribute to Brand North Star work, helping articulate future-facing brand expression across identity, product, retail, commerce, and marketing.

Develop verbal identity guidelines, frameworks, and toolkits that enable global teams and partners to confidently apply brand voice and messaging across markets…