Marketing Director, Fintech

Join to apply for the SVP of Marketing, Fintech role at Xsolla

Join to apply for the SVP of Marketing, Fintech role at Xsolla

About Us

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

About Us

At Xsolla, we believe that great games begin as ideas, driven by the curiosity, dedication, and grit of creators around the world. Our mission is to empower these visionaries by providing the support and resources they need to bring their games to life. We are committed to leveling the playing field, ensuring that every creator has the opportunity to share their passion with the world.

Headquartered in Los Angeles, with offices in Berlin, Seoul, and beyond, we partner with industry leaders like Valve, Twitch, and Ubisoft to clear the paths for innovation in gaming. Our global reach spans over 200 geographies, offering more than 700 payment methods in 130+ currencies.

Longevity Opportunity Vision Enjoy the game!

Xsolla is seeking an experienced and strategic Senior Vice President of Marketing – Fintech to lead and scale our global marketing efforts across Xsolla’s suite of financial technology solutions, including payments, embedded finance, and Xsolla Pay. This leader will play a critical role in driving awareness, adoption, and revenue growth through impactful marketing strategies aimed at game developers (indie, mid-tier, and AAA), global payment providers, and creator economy participants.

In this role, you will take full ownership of fintech marketing and build, mentor, and inspire a world-class team of product marketers, brand leaders, and demand generation professionals. You will partner closely with Xsolla’s executive leadership, product, and business development teams to accelerate Xsolla’s position as the essential fintech platform for the global gaming industry.

We are looking for a visionary, execution-oriented, and highly collaborative leader who understands how to market infrastructure products in a fast-moving, international, B2B2C environment.

This role is based at Xsolla’s Global Headquarters in Los Angeles, CA, or is available remotely with flexible

schedules.

Responsibilities

• Develop and implement a global fintech marketing strategy across Xsolla’s core solutions:
  Payments, Xsolla Pay, Embedded Finance, Wallet, and Creator Payouts.
• Define and execute the go-to-market strategy for new fintech products and feature rollouts, in partnership with product, growth, and partnerships teams.
• Lead integrated campaigns to drive adoption among game developers and publishers, boost product usage, and support international expansion across the Americas, EMEA, APAC, and CIS regions.
• Develop product positioning, messaging frameworks, and value propositions that clearly articulate Xsolla’s unique role in powering the gaming economy.
• Oversee multi-channel marketing execution including brand campaigns, demand generation, partner co-marketing, industry events, content strategy, and thought leadership.
• Manage and grow a high-performing global marketing team; recruit and retain top talent while fostering a culture of excellence and innovation.
• Collaborate with Sales, Product, and Business Development to align marketing efforts with sales enablement, pipeline acceleration, and partner success initiatives.
• Own and manage fintech marketing budgets, agency partnerships, and marketing tech stack to drive measurable ROI.
• Analyze campaign performance, user journeys, and customer insights using advanced tools and dashboards to optimize outcomes.
• Serve as a senior marketing spokesperson and evangelist for Xsolla’s fintech capabilities at major industry events, conferences, and panels.
• Develop competitive market intelligence and identify emerging trends to influence marketing strategy and product direction.
• Provide stakeholders with regular updates, forecasts, and quarterly business reviews.

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